2. This fragrance is called glow because it is telling you that if you buy this fragrance you will be glowing and it will make you smile.7 The target audience for this fragrance will be for middle aged women as this is Jennifer Lopez’s fragrance and she is a middle aged woman with children. The picture is showing a women staring at her child which is making her smile and glow. This is why her perfume is called glow. The colour used in this advertisement are very soft and warm colours which shows it’s a very feminine fragrance

3. There isn't much colour in this advertisement, they have just got it grey then the fragrance name and the fragrance its self is in a peach colour. This shows that this perfume will be for elegant women also it makes the product stand out. Chloe is a huge successful fashion house and the name of the brand is placed in the middle to show it is important which is why they don’t have a slogan.

4. The main colour used in this advertisement is red, this is a very sexy colour. It could also symbolise evil or love. She is wearing a silky red dress which makes her look sexy. They chose these colours and style to make you think if you wear this fragrance you will feel sexy. The word heat suggest passion. She has her hand on her hair which could show she is quite flirtatious The slogan says, catch the fire, this it trying to tell you that if you buy this product you will feel and be like beyonce. They used the word fire and red as the main colour to show hell and evil and to make you feel like you will be in control.