1. Marketing Proposal By Finau, Heilala, Marlene & Vanessa

2.   From Chilibeak owners  Online reviews  Our own surveys Research

3.   Flavorful  More mild and medium  To average person, may seem hot  Little difficult to decide, whether hot or not, possibly both dependent on preference (whether you like hot or not) Online Reviews

4.  Our Survey

5.   FAMILIES  Perception is hot, but doesn’t have to be- could be both (we want ALL people to try it) Target Market

6.   Hot & Mild  Idea  Families who like both hot and mild  “Bringing rivalries families together”  More of a neutral theme IMC

7.  TV AD Brothers/family members for different teams

8.   *whistle blows* (half-time announcement)  Boys walk into kitchen from living room, friends follow  Blue T-shirt, “Alright! It’s half-time. What do we got to eat?”  Red T-shirt, “I need somethin hot cuz my team is on FIRE!”  Blue: *looks over dramatically* “Psh.. *looks at friends behind him* We’re not hot heads like you guys, we play it cool”  Red: *rolls eyes* “you’re just mad cuz we’re smokin you guys!”  Blue: *getting offended* “Oh yeah! Well…”  *Mom walks in with tray of pizza and soup* “BOYS! Boys! With Chilibeak we can have both Hot AND mild!” *she puts a big spoonful of chili oil in one and a little in the other* “I’ll just put more in yours *hands bowl or pizza to Red t-shirt* “and I’ll just put a little in yours” *hand other to Blue*  *Boys taste food*  Red: “mmmmm, spicy and hot!”  Blue: “and just enough for the flavor”  Boys walk back arm in arm, “thanks mom!” *other friends join in grabbing food and walking out*  *Mom turns to TV* “Chilibeak, for those who like it hot and those who don’t! We’re all winners in this family!” *whistle blows* *mom looks back and faces the TV and whispers “at least until the game is over” Script

9.   Scripted version of TV AD  Added sound effects Radio

10.  Promotion WHITE SAUCE ENCHILADAS With Chili Beak, this recipe can be both hot and mild! INGREDIENTS 1 lb Chicken (cooked & shredded) 2 ½ cp Chicken stock (saved from cooking chicken) 1 1/2 cp Mozerella cheese 1 cp Sour Cream 1 Tbs Butter 1 tsp Flour 10 Flour tortillas 4 Tbs Chili Beak Oil DIRECTIONS 1.Preheat oven to 350. 2.In small saucepan, melt butter and add flour. Whisk together. Then add stock. 3.Add 1 cp cheese and sour cream. Mix until goopy (glue like) consistency. 4.Pour ½ cp of sauce into chicken. Add 2 Tbs Chili Beak Oil. Mix together. 5.Spoon chicken into tortilla’s and roll. Place in cake pan. 6.When all tortilla’s are filled, pour rest of sauce and ½ cp cheese onto enchilada’s. 7.Bake for 15 min or until cheese is melted. Tip: If you want more spice, add rest of enchilada’s on those who want more heat!

11.   Emphasize what oil IS.  Emphasize mildness vs hotness.  Get people to TRY it. Recomendations

12.   Any questions or concerns??? Questions?