2. Agriculture Sales Jessica Wright AGED 410

3. Purpose and Objectives Purpose Everyday you are selling yourself Involvement in Judging Teams Careers Objectives We will learn the principles of a successful sales presentation and follow those in each student participating in a sale.

4. Steps to Selling 1.Approach 2.Demonstrate 3.Overcome Resistance 4.Close

5. Approach Obtain customers attention Question to determine needs Relate product to customer needs

6. Demonstrate Develop interest by showing how it fits his/her need. Demonstrate or show test data

7. Overcome Resistance After interest is developed, and there is resistance from customer –Give back up test data –Technical Information

8. Close Customers objections voiced Encourage Action

9. How to prepare a Good Sales Presentation!!! 1.Prepare 2.Involve 3.Positive Communication 4.Motivate

10. Prepare Gather all information Outline demonstration Practice Makes Perfect!

11. Benefits Highlight benefits to customer Use aids, reports, charts, testimonials Point out the benefits that match the customers needs first.

12. INVOLVEMENT Five Senses –Hearing –Seeing –Touching –Tasting –Smelling

13. Communication Positive Don’t argue Do not tell the customer they are wrong Ask questions to receive positive responses. Make sure sales points were understood

14. Motivation Keep customer motivated Be Dramatic, Enthusiastic and Dynamic

16. Work in partners to use the principles of selling and sell the product given to each of you as best as you can. They will be presented in front of the class in 15 minutes. Good Luck in your selling!