1. To Market, to Market Marketing Your Small School in a Big Way Presented by Martha A. Ban

2. The Goal Involve as many facets as possible in the marketing process Students Parents Constituent churches Community

3. The Student Connection Students who have positive learning experiences and who feel valued - spread the word They are our #1 recruiters How do we convey to students that they are valued?

4. Valuing Students Connect Show an interest Books to dirt biking to MYSPACE Care Teach with high standards

5. The Parent Connection Start young! “Welcome Baby” cards to ALL newborns in newspaper “Graduate of 2021” - we hope to see your student in 6 years… Host a baby shower at school for constitute members. Present them with a “scholarship” effective on their first year in school.

6. The Parent Connection Communication and Involvement Field Trips Classroom Newsletter Career Spotlight Volunteer Teachers Teacher Visitations

7. The Church Connection Pay attention to your constituent members Birthday/anniversary cards New baby gifts (diapers, etc.) Get well cards Put your students up front Special music Scripture reading, Call to Worship, Children’s Story, etc.

8. The Church Connection Church Databases School age children Sabbath School Visit age-appropriate divisions Prayer Partners Pair up student names with willing constituent member’s names

9. The Church Connection Field Trips/Activities Invite church members to chaperone and/or sponsor/help with activities. INVOLVE the members

10. The Community Connection Community Dinners Thanksgiving program/dinner Warren SDA School (handout) Citrus Fundraiser A healthy way to promote your school And make $$ :) School Cancellations Increase “visibility” of school with radio/TV school cancellation announcements

11. The Community Connection Visibility Clean a section of the highway Get name on sign School sign Open House Day/Step Up Day/ Academy Day Brochures in public places Other denomination’s churches Preschools in the area

12. The Community Connection Teach empathy to your students and build a relationship with the community at the same time. Community Service Food banks Soup Kitchens Shut-ins

13. Open House Day Invite children from other schools to visit. Schedule during public school vacation Plan a “typical” day - showcasing things you do best. Send personal invitations to constituent children not currently enrolled.

14. Open House Day Schedule a church program in each constituent church prior to the day. Send home packets of information - forms, brochure, finance info, etc. Follow-up with a letter a month later - and in the summer… Keep a databank for future events

15. The Community Connection Churches - Non-SDA Meet with pastors of other churches Ask to put brochures in their info center Vacation Bible School (school/church) Advertise to community Get addresses of non-Adventist attendees - add to databank

16. The Homeschool Connection “Field Trip” option Offer single classes Invite to Weeks of Prayer and other assemblies Include in special events & programs

17. The Media Connection Union paper Send articles/pictures as often as you can Newspaper (Estabrook School) Newspapers will print “press releases” at no cost Press will often come to report on events Cable TV Share video of programs, etc.

18. The Technology Connection Website www.adventistschoolconnect.com Private Schooling Direct

19. In Summary Be Visible Build a relationship with the Community and your Churches Present a credible program