1. Topic 7a – The Roaring Business

2. The New Consumers Buying on Credit Enables people to buy goods over an extended period of time Reasons for using credit Too poor for new goods Desire to fit in Success of advertising Simplicity Goods bought on credit Appliances Automobiles Stocks/investments Nearly everything…

3. Advertising Booms in the 1920s Used for product marketing Convinced Americans they needed products Helped drive the consumer mania. Has socially and economically controlled many aspects of our lives since the 20s. Hair Dryer radio commercial

7. King Auto Most Americans could afford the automobile Thanks to the assembly line Americans bought them and did everything in them U.S. developed a car culture Taking care of them Going to auto shows Travelling Vacationing Going to the park Etc.

8. Consumerism Due to an increased standard of living Luxuries more available and affordable Due to higher wages Auto sales increase dramatically Chain stores emerge Low prices Convenience Satisfying the unending need to buy stuff.

9. Summary Why did the American people spend so much money in the 1920s? What about people who didn’t have so much, would they buy things too? Why is this potentially dangerous? How did the advertising industry affect Americans? How has an advertisement affected you today? Describe the standard of living in the 1920s. What was so great about it? What was so bad?