1. VAR Inbound Marketing Success Story

2. www.kbkcommunications.com Katie Gutwein Director of Marketing & Social Media @kbkcomm kfassl@kbkcommunications.com Ramona Gutwein Assistant

3. 3 2 1 HubSpotter Since: July 2011 Number of HubSpotter Powered Clients : Six Industries Served: Healthcare Manufacturing & Distribution

4. KBK’s G P C T 3 2 1 Goals For HubSpot: Plan/Strategy: Challenges You Faced Before HubSpot ANSWER THE “NOW WHAT’S” FOR OUR CLIENTS FORGE LASTING RETAINERS WITH OUR NEW & EXISTING CLIENTS GET BUY-IN FROM OUR CLIENTS’ ENTIRE TEAM Timeline BECOME INBOUND MARKETING EXPERTS CONTINUALLY OPTIMIZE & IMPROVE OUR CRAFT AND THE RESULTS WE DELIVER SHOWING ROI SHORT, SPORADIC TIMELINE THREE MONTHS

5. KBK’S Inbound Story 1 Process: DEVELOP OUR OWN VERSION OF ‘SMARKETING’ FOR OUR CLIENTS 2 Why was this so successful? TWO WORDS: INTERNAL BUY-IN 3 Were there any struggles? “THIS IS YOUR NEW NORMAL.” 4 What did you learn? MAKE OUR CLIENTS LOOK LIKE ROCKSTARS.

6. Weekly Sales & Marketing Email

7. Sales Representative ‘Login’ Welcome Company XYZ Sales Reps. Please sign in below. @xyz.com

8. Sales Representative Landing Page

9. You can do it too.... http://bit.ly/RSSuBy eBook: Tweet me: @kbkcomm email: kfassl@kbkcommunications.comkfassl@kbkcommunications.com

10. QUESTIONS?