1. Getting Down to Business Jeff Graveline, JD, MLIS Reference Librarian for Business, Mervyn H. Sterne Library Industry & Market Research

2. What is industry research?

3. Where should you begin? Other names? Unique characteristics?

4. Where can you look? Compiled Industry & Market Reports News & Trade Publications Industry Assocations 10K Forms and Annual Reports Governmental Materials

5. North American Industry Classification System NAICS Industry Classifications Based on primary business activity 2 – 6 digit hierarchical classification system Each digit = part of series of progressively narrower categories Replaced the older SIC system

6. Economic sector Economic subsector Industry group