1. Creative thinking 8-3-20161

2. Karin Jorna – Avans University of Applied Sciences – ‘s-Hertogenbosch - Netherlands 8-3-20162

3. What is creative thinking? Creative thinking is the process of: Problem clarification: searching for the right question together To diverge: Searching together for solutions To converge: selecting ideas and develop specific plans 8-3-20163

4. The working of the brain 8-3-20164 Which side of your brain is dominant?

5. 5 basics for creative thinking 1)Creative observation 2)Postponement of judgement 3)Flexible associating 4)Diverge 5)Develop the power of imagination But also Thinking in chances Persistance Distance oneself Willing to take risks Social abbilities 8-3-20165

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7. Short circuit 8-3-20167

8. Test 8-3-20168

9. How many squares do you see? 8-3-20169

10. Assignment Take your mobile phone and make a snapshot of a daily object from a different point of view. Do not tell to your group members what it is. Let them guess…. (10 minutes) 8-3-201610

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12. Patterns 8-3-201612

13. What is creativity? 8-3-201613 http://www.youtube.com/watch?v=Xl0kra0JGJc&sns=em

14. Creativity Has something to do with … What’s new, not normal, different, surprising. 5 important misconceptions about creativity 1)You are creative or not! You can’t learn to be creative. 2)Creativity is painting on silk or knitting. It’s fuzzy and for soft people. 3)My environment inhibits me to be creative. 4)Creativity, I don’t have time for that. 5)Brainstorming and that sort of stuff, we already do that 8-3-201614

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16. Idea Stimulators 8-3-201616

17. Results of creative thinking 8-3-201617 Looking Glass concept http://petitinvention.wordpress.com/2009/09/04/red-dot-design-concept-award-2009/ Electrolux Design Lab 2009 Finalists http://www.eatmedaily.com/2009/08/the-future-of-food-from-the-electrolux-design-lab/

18. Results of creative thinking 8-3-201618 Digital graffiti with a katapult http://www.bright.nl/digitale-graffiti-met-een-katapult?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+brightmagazine+%28B+R+I+G+H+T+- +innovative+lifestyle%29&utm_content=Google+International Philips Light Blossom http://www.youtube.com/watch?v=eX60q6XHWxI Meat Water http://dinnerinabottle.com/

19. Creative ideas 8-3-201619 Where can you get them?

20. Creative ideas Why do some ideas stick and some don´t Six characteristics of ideas with a ´sticking factor´ Simple: Look for the heart of the matter Unexpected: With a surprise you attract attention Real: Abstract ideas are more difficult to remember than real ones. Credible: Support your ideas with facts and authorities. With a feeling: Appeal to your own interest and identity. With a story: Inspire people with a beautiful story. 8-3-201620

21. Test your creativity ? 8-3-201621

22. Creativity tool Make a combination of the products below. Look at the individual products and try to combine, function, advantages material and shapes into a new product. T-shirt & Computer Cactus & Door Klock & Desk Car & Cabinet Pencil & Binocular Steering wheel & Umbrella 8-3-201622

23. Creativity tool Mindmapping http://www.youtube.com/watch?v=MlabrWv25qQ&eurl=http%3A%2F%2Fwww%2Ebeleidsimpuls%2Enl%2Fmindmapping%2Ephp&feature=player_em bedded#t=17 8-3-201623

24. Creativity tool Visual organizing Write down a number of aspects of the brand the client doesn’t want to hear. -What is bad about the product/ service? -What are its worst characteristics? -What discourages most and why shouldn’t you buy it? Translate every disadvantage into an advantage! 8-3-201624

25. Creativity tool Use the comics to develop a creative concept for an advert (pay-off) for a: Dairy product Pizza delivery service Computergame 8-3-201625

26. Want more? Tony Buzan – Use both sides of your brain Edward de Bono - Lateral thinking – Creativity step by step www.thethinkingbusiness.com www.edwdebono.com www.cocd.org 8-3-201626

27. 8-3-201627 You´re invited! Minor International Sales Minor International Entrepeneurship Minor Innovation and Creativity

28. Thanks for your attention! 8-3-201628