1. Caring For Those Who Serve HealthFlex Plan Sponsor Conference Calls April 26-27, 2010

2. Agenda Incentives CommunicationsIncentives Communications Health Coaching Vendor ChangeHealth Coaching Vendor Change Additional Follow-upsAdditional Follow-ups

3. Incentives Communications: Standard Mail First participant mailingFirst participant mailing ■ Mails April 27 ■ Sample provided: April 19 HealthFlex Express Consideration of additional mailingConsideration of additional mailing ■ Mid-June Final participant reminder postcardFinal participant reminder postcard ■ Early August Targeted letter to individuals on disabilityTargeted letter to individuals on disability

4. Incentives Communications: Electronic Three targeted e-mails from WebMDThree targeted e-mails from WebMD ■ May, July, late August Two targeted e-mails from Virgin HealthMilesTwo targeted e-mails from Virgin HealthMiles ■ June, early August Web site remindersWeb site reminders ■ WebMD ■ GBOPHB.org ■ Virgin HealthMiles

6. Incentives Communications: Every Opportunity Health TeamHealth Team General Board health line phone messageGeneral Board health line phone message Vendor customer service linesVendor customer service lines

7. Incentives Communications: Plan Sponsor Partnership Your partnership is important!Your partnership is important! Communications Toolkit—AprilCommunications Toolkit—April Letters, e-mails, Web site reminders and other communications to your participantsLetters, e-mails, Web site reminders and other communications to your participants

8. Health Coaching Improvements Current vendor: HealthwaysCurrent vendor: Healthways New vendor as of July 1: WebMDNew vendor as of July 1: WebMD

9. Rationale for Vendor Change Participant ExperienceParticipant Experience ■ Robust integration with WebMD site ■ Sustain engagement of at-risk individuals and engage more participants ■ Quality and consistency of electronic and print communications ■ Perception of greater privacy and a trusted name in health information

10. Rationale for Vendor Change HealthFlex ExperienceHealthFlex Experience ■ Quality and depth of information on engagement, risk reduction and sustained engagement ■ Potential for greater and more measurable impact on participants ■ Timing appropriate to take advantage of expected increase in HQ utilization this year

11. Health Coaching Transition Most individuals will reach the end of their program year by July 1Most individuals will reach the end of their program year by July 1 Fewer than 100 participants started a new program between December and March.Fewer than 100 participants started a new program between December and March. Individuals actively involved in coaching will transition with WebMDIndividuals actively involved in coaching will transition with WebMD

12. Impact of Coaching Change Plan sponsor impact minimalPlan sponsor impact minimal ■ Updates to General Board communications Participant impactParticipant impact ■ Outreach to affected participants ■ Two-month hold on new participant outreach ■ 500 HealthMiles for agreeing to WebMD coaching

13. Additional Follow-Ups Consumer-Driven Health Plan QuestionsConsumer-Driven Health Plan Questions HealthFlex Plan Sponsor Annual ReportHealthFlex Plan Sponsor Annual Report Health Management Goal-Setting for Plan SponsorsHealth Management Goal-Setting for Plan Sponsors Health Care ReformHealth Care Reform

14. 1-800-851-2201www.gbophb.org