1. What distillers need What trends do distillers face? How can distillers add value and make a difference? How does iStill help distillers make that difference?

2. Trends distillers face Political: Distilled beverages are considered a threat to public health … But distilled beverages are also a cash cow for tax revenue Trend 1: Scare Politics & Ever higher taxation Economical: Markets shrink Competition intensifies Trend 2: Customers spend less on distilled beverages

3. Trends distillers face Social: From commodities to image defining luxury products Nowadays you do not buy a drink, you share a customer experience! Trend 3: Consumers spend more on special products Technological: Distilling: from artisan craft to science Instant information => faster innovation => new technologies Trend 4: Better and cheaper technologies available

4. Trends distillers face Legal: Home brewing and wine making allowed … home distilling sometimes Establishing professional distilleries becomes easier (less paper work) Trend 5: More liberal attitude towards distilling Environmental: “Think green”, “buy local”, “produce kosher” “Van korrel tot borrel” => focus on in house production Trend 6: Consumers want products that are honest & sincere

5. making a difference 1.Produce in house 2.Make special products 3.Use state of the art technology 4.Target local and regional consumers 5.Stay connected to your client database 6.Sell them an experience rather than just a product