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SunTrust: Our Purpose August and September 2012. Why Purpose? What does it mean for a company to be led by Purpose? Can Purpose drive profit? What are.

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Presentation on theme: "SunTrust: Our Purpose August and September 2012. Why Purpose? What does it mean for a company to be led by Purpose? Can Purpose drive profit? What are."— Presentation transcript:

1 SunTrust: Our Purpose August and September 2012

2 Why Purpose? What does it mean for a company to be led by Purpose? Can Purpose drive profit? What are some examples of Purpose-led companies? What is SunTrust’s Purpose?

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8 What Changes Will We See Soon?  Messaging inside and outside the Company that tells the story of how we are living the Principles, the Values, and delivering on our Performance Promise  Changes to better represent our Purpose of Lighting the Way to Financial Well-Being, such as: A new expression of our Purpose in our advertising A new name for Prosper The joining of LiveSolid.com and SunTrust.com A new name and approach to our volunteerism program New values cards A program to ensure our teammates feel their own sense of Financial Well-Being


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