1. lede king

2. The Winner!!!!! “The eight GOP candidates tackled a wide range of economic issues in the October 11 debate, but the focus repeatedly returned to Herman Cain’s 9-9-9 tax plan.”

3. ‘Steve Jobs and the Future of Newspapers’ WSJ 10/10/11

4. Steve said: As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

5. Steve said: As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad) In 2006, he predicted that in five years there would be no printed newspapers

6. Steve said: As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad) In 2006, he predicted that in five years there would be no printed newspapers Challenged older media to adapt to how he thought people would consume their product

7. Steve said: As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad) In 2006, he predicted that in five years there would be no printed newspapers Challenged older media to adapt to how he thought people would consume their product Top use for iPad is news

8. Steve said: As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad) In 2006, he predicted that in five years there would be no printed newspapers Challenged older media to adapt to how he thought people would consume their product Top use for iPad is news What was Steve’s fave bookmark?

10. After the lede...

11. Ledes are so important because they force you to organize and prioritize your material

12. But most of the time, the lede is just the beginning

13. Ledes are so important because they force you to organize and prioritize your material But most of the time, the lede is just the beginning Important to have some idea of how long your story will be: depends on your editor or teacher

14. Ledes are so important because they force you to organize and prioritize your material But most of the time, the lede is just the beginning Important to have some idea of how long your story will be: depends on your editor or teacher Creation of universe covered in Genesis chapter 1... just seven graphs!

15. Ledes are so important because they force you to organize and prioritize your material But most of the time, the lede is just the beginning Important to have some idea of how long your story will be: depends on your editor or teacher Creation of universe covered in Genesis chapter 1... just seven graphs! Is Genesis 1:1 the best lede ever?

16. Ledes are so important because they force you to organize and prioritize your material But most of the time, the lede is just the beginning Important to have some idea of how long your story will be: depends on your editor or teacher Creation of universe covered in Genesis chapter 1... just seven graphs! Is Genesis 1:1 the best lede ever? “In the beginning God created the heavens and the earth.”

18. Briefs A short inverted pyramid news story

19. Briefs A short inverted pyramid news story From one to maybe five graphs

20. Briefs A short inverted pyramid news story From one to maybe five graphs Still immensely popular in all media: local, state, national, international, print, broadcast and internet

23. Brites

24. A featurette: generally odd or amusing nuggets

25. Brites A featurette: generally odd or amusing nuggets Comic relief from the hard news of the day

26. Brites A featurette: generally odd or amusing nuggets Comic relief from the hard news of the day Ledes are fun, designed to draw you in... not inverted pyramid

29. The nut graph (or graf)

30. Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later

31. The nut graph (or graf) Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that

32. The nut graph (or graf) Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that Called the nut graph because it condenses everything in a nutshell

34. Brite #1 A 21-year old man in Vallejo, California made a bet He bet $100 with his friends that he could fit into a child’s swing in Blue Rock Springs Park He used laundry detergent as a lubricant and wedged into the swing last Friday night He got stuck. His friends left him. The park groundskeeper found him Saturday morning, screaming for help. He’d been there nine hours. Firefighters rescued him, using cast cutters

36. Brite #2 A Teamster was using a portable potty at a job site in Richland, Washington The job site was a nuclear reactor While he was inside, a forklift operator picked up the toilet. The driver did not know anyone was inside The forklift moved the chemical toilet a foot off the ground and across a gravel road The forklift blocked the door so the Teamster could not get out When he put the toilet down, the operator heard the Teamster and let him out

38. Brite #3 Joe Williams runs a shoeshine parlor in St. Louis He’s been in business for 38 years Williams has seven children, all of whom attended college. Two are lawyers, two are doctors. Ever since she was elected mayor in 2006, Melissa Brown has had her shoes shined at Williams’ parlor, located at 1 st and Main street Monday night, Mayor Brown declared that Wednesday, October 25 will be Joe Williams Day All seven of Williams’ children surprised him by attending the City Commission meeting

39. Assignment November 1 Pages 133-152 in TTS

41. Assignment November 1 Pages 133-152 in TTS You will have a test!. It will be 100% writing: you will show your command of ledes, inverted pyramid story structure, news judgment, brites, briefs, features, all kinds of quotes and attribution, and service journalism