1. 1 Copyright © 2014 Tata Consultancy Services Limited TCS Confidential | Do Not Distribute Product Marketing – iON Academy December 2014

2. 2 Flow 4 Step Approach to Product Marketing

3. 3 Product Marketing – 4 Step Approach Access Assuring Experiential Learning Awareness Crafting minds and enabling careers 1. Desired Product Perception What do we want our customer to be Aware/Perceive about iON Academy Services?

4. 4 Product Marketing – 4 Step Approach 2. Messages to build the Desired Product Perception (1/2) What messages we want to construct and Communicate to develop this Awareness/Perception ? Key to achieving domain value Get good business insights and thought leadership in the small and medium industry space From Classroom to Corporate Building bridges with the industry – OJT training material Transition from academics to industry with ease with industry speakers Gain competitive edge Interactive content (decision making) Experience the experience (problem solving) Key to achieving technology value

5. 5 Product Marketing – 4 Step Approach 2. Messages to build the Desired Product Perception (2/2) What messages we want to construct and Communicate to develop this Awareness/Perception ? Academics on what they need from industry Industry talk on the Academic gap on what they need from students Videos on supervisors talking on how the MSMP candidates have been more productive and effective than the others Get ahead of the curve through iON certification

6. 6 Product Marketing – 4 Step Approach 3. Communication Content Format Short Interactive teaser content on Manufacturing domain Student testimonial on value gained Faculty reference (on course) Paper on industry offered elective Flyer at TPO News bulletin Blogs What are the right content formats that can be used to develop the content that can help deliver the message

7. 7 Product Marketing – 4 Step Approach 4. Communication Channel TPO meets Events – Student, Faculty, SPARSH BoS Website, mtop ISTE, AIU meet Education Magazines Education Blog Sites Social media What are the right channels to choose in order to effectively communicate the content created

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