1. By: Jose Cervantes UNIVERSAL STUDIOS

2. GEOGRAPHIC I would appeal to people that live around the Orlando area, or teenagers that like to go on adventures anywhere.

3. DEMOGRAPHIC Young people that like to try new things. People older than 13. Still in high school, or even college.

4. PSYCHOGRAPHIC Honestly, people that don’t care about anything, and don’t mind doing anything. So I guess no values. Cause they would make the ride seem fun, and other people would like to try it.

5. BEHAVIOR Mostly people that already go often to the park, but want something new. Like the new ride, we are opening.