1. Chapter 12 Chapter 13

2. Nokia Diversified 140 year old company Restructures 80’s 90’s to concentrate on mobile telecommunication mobile Aggressive competitors Samsung, Sharp, LG, Motorola Cell phones fashion accessories Geographic shift to China, India, Brazil,& Russia Smart phones

3. Decentralizing –Multimedia group –Enterprise solutions unit Mobile Phones 5 SBUs –Broad Appeal –Lifestyle products –New Entry Two horizontal organizational units –Customer and Market operations –Technology platforms unit Global market share up to 34%

5. Functional Competencies of the SBU

6. Resource allocation

7. Decision-making influence and participation

8. SBU organizational structure

9. Functional coordination and conflict resolution

10. Functional Organization

11. Product Management Organization

12. Organizing by markets

13. Matrix organization Recent trends –Managing processes –Self-managing teams –Joint ventures