1. Competitive Dynamics Chapter 8 Built by Stambaugh/2008 Go For the Jugular… BoA CEO Ken Lewis Jeff Stambaugh jeff.stambaugh@mwsu.edu http://faculty.mwsu.edu/business/jeff.stambaugh

2. Competitive Dynamics Built by Stambaugh/2008 The purpose of business is to create and keep a customer … Drucker Sources: Adapted from Chen, M-J. 1996. Competitor analysis and interfirm rivalry: Toward a theoretical integration. Academy of Management Review, 21(1): 100-134; Ketchen, D.J., Snow, C. C., Hoover, V.L. 2004. Research on competitive dynamics: Recent accomplishments and future challenges. Journal of Management, 30(6): 779-804; and Smith, K.G., Ferrier, W.J., & Grimm, C.M. 2001. King of the hill: Dethroning the industry leader. Academy of Management Executive, 15(2): 59-70.

3. Drivers of Competitive Behavior Built by Stambaugh/2008 ■ Awareness ■ Motivation ■ Capability The purpose of business is to create and keep a customer … Drucker

4. Nuts and Bolts Built by Stambaugh/2008 ■ Types of actions ■ Will this escalate? The purpose of business is to create and keep a customer … Drucker

5. “Winning Strategies” Built by Stambaugh/2008 ■ First, define “winning” ■ Be subtle / deceptive ■ Move fast (second-mover imitation) ■ Play hardball?!? ■ Impact with business strategy ■ Forbearance & co-opetition The purpose of business is to create and keep a customer … Drucker

6. Summary Built by Stambaugh/2008 ■ Compete “smartly” The purpose of business is to create and keep a customer … Drucker