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Published byPeter Benson Modified over 8 years ago
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A One-stop leisure time decision making tool.
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Problem When making decision on where to go Tedious to gather information all around the web. Dislike wasting time and money when going to a new shop Bad Customer Service experience
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Solution One-Stop Comprehensive information Platform Discounts for your first time, Loyalty rewards for returning Users. Business-Reputation from different platform to reduce the risk for Users.
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Market Validation 100 Million Average Monthly Unique Yelp Users 16 Million Buying Customer from Groupon Google Offered 6 billion to buy Groupon Yahoo Offered 1 billion to buy Yelp
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Marketing Size 2.26 Million 1.8 Million 150 000 Age: 15 – 34 Active Internet UsersActive Search on Google for Food, Leisure,Retail Shops biz Spinages http://www.singstat.gov.sg/statistics/browse-by-theme/business-entities http://digitalinfluencelab.com/singapore-digital-marketing-stats/ https://www.google.com.sg/trends/ http://wearesocial.sg/
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Prototype Showcase Prototype Showcase Click to view for a better understanding
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Young Working Adults StudentTeenagers CafesFun PlacesRetail Clothing Shops
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Business Model Cash Vouchers Sold Returning Customer through loyalty rewards Blog/Vlog Reviews Advertisements
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Go To Market Plan Ranked SEO algorithm for each business Internet Guerrilla Marketing Marketing to Media To Acquire UsersTo Acquire Business Data Scrapping Strategic Partnership. -For ex. Bloggers Get leads from Competitors
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Competitor Analysis TripadvisorPerxGrouponHungrygowhereYelpFoursquareSpinages Quantity + Quality of Comprehensive Information No Location and website only No Only show business that’s with themBut Only for food Vouchers/CouponsNo Only for hotels/travels NoUsed to But stopped focusing on it on 2011 August No It’s not really deals but more like what the shop already have Customer Loyalty Rewards No In terms of - Decision Making for Eating, Playing and Shopping
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Positioning Map Comprehensive Information Rewards Factor
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Team Andre Co-Founder Som Technology and Infrastructure Advisor Jefferson Founder Keeshian Admin / Marketing Assistant Shally Project Management Executive Ting UI/UX and Marketing Designer 73 Years Working Experienced Combined28 Years Education Experienced Combined
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Traction 10 F&B, 7 Retail, 2 Leisure Business ready to get onboard. Gathered 10000+ Views in just one 1 SEO post page in two month (Google analytics) Have 3 business paid us for ranking their business.
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Milestone Launch Singapore Web App June 2016 Market to Users & Business July 2016 Launch Vouchers & Loyalty Rewards Oct 2016 More Marketing & Increase team size Jan 2017 Expand to India June 2017
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Vouchers Formula Active Users x 2 times x $5 x 12 month x Reduce 50% due to Growth Loyalty Rewards Active Users x 2 times x $0.50 x 12 month x Reduce 50% due to Growth
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