1. CLASS 10

2. Trait Theories

3. Recall the three definitions of personality lay definition: friendly, interesting, etc. grand theory of psychology (e.g. Freud) individual differences in social behavior –i.e. traits

4. Personality Traits predispositions to respond consistently across time and situations e.g., sociable, dependable, cruel NOT values, intelligence, moods

5. 3 modes of measurement 1.Self-rating 2.Observer rating 3.Behavior Convergence is most convincing

6. A: Too many to study  Okay, but how many? A: Dictionary has 4,500 traits – 1 of every 10 common English words Q: How many traits are there?

7. Cattell reduced them down to 1610 (e.g., by deleting evaluative words) Still too many so he applied Factor Analysis using a computer We need a more manageable number

8. Factor Analysis (FA) Definition: A mathematical procedure that simplifies the correlations among a large number of traits. Slow and difficult to calculate by hand BUT In 1950s, modern computers became available

9. Let’s review the correlation coefficient (r) It indicates the size of association between 2 traits (e.g., talkative & anxious) Range of r: -1.00 to +1.00 r = +1.00 means perfect match r = -1.00 means perfect reverse R =.00 means no association

10. Typical personality study Administer a questionnaire to a large sample of people Ask them to rate themselves on a list of traits Calculate the correlation of each pair of traits

11. Correlation Matrix of 4 traits excitablesociablereliableneat excitable1.00.65.03.07 sociable1.00.00.05 reliable1.00.73 neat1.00

12. By eye-ball, we can see 2 factors excitablesociablereliableneat excitable--.65 sociable-- reliable--.73 neat--

13. Factor analysis by eyeball vs. computer Both start with a correlation matrix Using the eyeball method revealed 2 factors: –F1 includes excitable and sociable –F2 includes reliable and neat But we need a computer to handle a matrix that is 1610 x 1610

14. Summary of steps in a factor analysis Collect a sample of self-ratings e.g. 150 students rate themselves on 4 traits Calculate all possiblecorrelations = 6 Calculate the number of factors in the correlation matrix (the math part) Find the right name for the set of traits in in factor (the literary part)

15. Cattell’s conclusion in 1963 1610 traits can be reduced to 16 factors of personality e.g., outgoing, calm, dominant, etc.

16. Can we reduce them further? YES His factors were correlated with each other i.e., they overlapped too much How many distinct dimensions of personality are there? Answer from Goldberg (1980): FIVE

17.  The BIG FIVE dimensions  Extraversion  Agreeableness  Conscientiousness  Neuroticism  Openness  The OCEAN of personality

18. Extraverted (vs. introverted) Talkative, Sociable, Fun-loving, Energetic e.g., Jim Carrey Theory: Need for excitement

19. Agreeable (vs. argumentative) Sympathetic, Warm, Trusting, Cooperative e.g., Marge Simpson Theory: Need for harmony

20. Conscientious Dependable Productive Neat Theory: Sense of duty

21. vs. lazy

22. Neurotic (vs. stable) Anxious, Insecure, Guilt-prone, Self-conscious e.g., Woody Allen Theory: –Sensitive to punishments, failures

23. Open to Experience (vs. practical) e.g., Lady Gaga Many interests, especially creative ones Prefers ideas over practical issues Politically liberal Theory: anti-conformist

24. The Big Five are independent dimensions Five separate pieces of information Uncorrelated, independent, orthogonal all 32 combinations are equally likely

25. SCORE YOURSELF See link on course web site Brief 10-item scale Norms from 1813 college students

26. Why do these five show up in factor analyses? Importance? Salience? Accident of language history?

27. Critique: Too static Implies rigidity No overall theory