1. Policy and Advocacy Component of Advocacy

2. Components of Advocacy 1.Take a clear stand. 2.Explain why the stand taken is good. 3.Use information to support the choice. 4.Show awareness of the audience for the message. 5.Be persuasive. 6.Show conviction about the message.

3. In the next 45 minutes…  Why? advocate  What? key messages  Who? key stakeholders  How? strategies

5. Agitators are a set of interfering, meddling people, who come down to some perfectly contented class of the community and sow seeds of discontent amongst them. That is the reason why agitators are so absolutely necessary. Without them, in our incomplete state, there would be no advance toward civilization. Oscar Wilde

6. Ask yourself: What is my passion? Who are my allies? Why should others care? What is the problem? Who can fix it? What motivates him/her? Passion

8. Who Can Advocate?

9. Get to know your legislators:  State Representatives and Senators  Federal Congresspeople and Senators Network with your allies:  Like-minded organizations  Diverse organizations with a common goal Develop a grassroots network.

10. Key Messages Key Stakeholders

11. Tailor Your Messages Who can fix it? What motivates him/her? What can they do? Two Stakeholders

12. Speak their language. Connect to their passion or goals. Avoid jargon. Avoid “red flags.” Give them positive press. Know the calendar. Use the process.

13. Strategies Methods

14. Have you ever…? Knocked on doors in your neighborhood or community Made calls through a phone bank Wrote a letter Equipped students to write letters Met face-to-face with a board Spoken face-to-face with a state legislator or aide Spoken face-to-face with a US legislator or aide Organized a legislative day

15. YOU are an Advocate!

18. Helpful Resources Helpful Resources:  American Public Health Association Advocates’ Handbook: http://www.apha.org/advocacy/tips/  Charity Lobbying in the Public Interest: www.clpi.org  The Health Advocacy Toolbox: www.cthealthpolicy.org/toolbox/  Center for Nonprofit Management FAQ: http://www.cnmsocal.org/resources/articles/faq- lobbying-and-advocacy.html