2. Promoting Use of Your Digital Content Public Library Partnerships Project Anna Fahey-Flynn, Digital Commonwealth September 2015

3. access

4. audience Courtesy of the Boston Public Library, Leslie Jones Collection. http://ark.digitalcommonwealth.org/ark:/50959/b5645b88x http://ark.digitalcommonwealth.org/ark:/50959/b5645b88x

5. challenges

6. promote

10. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 CC BY 2.0 https://www.flickr.com/photos/mkhmarketing/8468788107https://www.flickr.com/photos/mkhmarketing/8468788107 social media

11. go where your audience is

12. be active Courtesy of the Boston Public Library, Leslie Jones Collection.

13. follow-up Courtesy of the Boston Public Library, Leslie Jones Collection

14. be engaging

15. be timely

16. add personality

18. cross promote CC BY-SA 4.0 https://commons.wikimedia.org/wiki/File:SocialMedia_Marketing.jpg

19. collaboration Photo by jairoagua - https://www.flickr.com/photos/31065898@N08/8220970905/https://www.flickr.com/photos/31065898@N08/8220970905/

20. © Courtesy of Mount Wachusett Community College. education

21. exhibitions

24. measuring use Courtesy of the Boston Public Library, Leslie Jones Collection.

25. Google Analytics

26. Other Ways of Measuring Use Photo by H is for Home https://www.flickr.com/photos/h_is_for_home/9685797961

27. stories Courtesy of the Boston Public Library,via Digital Commonwealth.

28. the end is the beginning Courtesy of University of Southern California. Libraries