2. What and Who they are For Social Networking sites are an online means of communication between people located in different parts of the world. It is an easy means to define yourself in the highly important virtual world today. Social Networking sites are designed to cater to people from all walks of life. From students looking to reunite with their classmates to employers looking for skilled professionals, they cater To EVERYONE!!!

3. How SNS make money Huge bulk of the money they make are from advertisements Reason: Companies use them as an avenue to reach out to a vast number of people A win-win situation for SNS: profit and large user network Money pumped into social networking sites such as MySpace and Facebook. July 22, 2008

4. How much money do they make? My Space 2006: $900 million, 3-year deal with Google 2008: expected to haul in $700 - $800 million, mostly in advertising Facebook 2008: $300 = $350 million Xing, a business-contact list service popular in Europe, says its revenue doubled in 2007 — to $30 million, from 2006 — because of premium subscriptions, an e- commerce marketplace and banner ads.

5. The Technology of Social Networking Several avenues for social networking –Web Based Services (Facebook, MySpace) –Handheld Based Services (Cell phones, GPS) Increasingly the two “spheres” are getting linked together

6. The Future of SNS Computers will assist us with remembering and learning about other people Because of increasing computing power, people will be able to walk into a room and “discover” who is around them, including relationship status, interests, and other information Will likely be a microchip implanted into your skin in the next 20 years.