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Communicating the value of statistics to decision makers María Jesús Vinuesa Official statistics: New opportunities for transformation – innovation and.

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Presentation on theme: "Communicating the value of statistics to decision makers María Jesús Vinuesa Official statistics: New opportunities for transformation – innovation and."— Presentation transcript:

1 Communicating the value of statistics to decision makers María Jesús Vinuesa Official statistics: New opportunities for transformation – innovation and cooperation Budapest, 20- 21 October 2015

2 1. Alternative data sources 2. Other Data Providers DATA REVOLUTION We are not alone

3 and COMMUNICATE them!!! CHALLENGE Maintain and highlight the value of Official Statistics

4 The Value of Official Statistics: BRANDING We need to ensure that the Brand of “official Statistics” is well-recognized

5 Domino effect: if one falls over, the next falls down too

6 HOW? Branding: “Official Statistics” Communication and marketing strategy Work in cooperation to identify best practises Actively promote re-dissemination by third parties (twitter, Facebook, workshop with data journalist..) National Conferences for users of European statistics (Riga and Luxembourg 2015) DIGICOM project

7 HOW? Improve Statistical Literacy Special days like the World Statistics Day Press conferences Magazines Competitions: Statistics Olympiads, Hackathons

8 Take advantage of every situation to communicate our values

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