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High Touch in a High Tech Culture Annette Anthony EXIT Realty Corp. International Vice President Technology Engagement @annetteanthony
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My Why
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Judgement FREE Zone
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Image source www.sacmetrococ.org Workshop Format
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Today’s Technology EXIT’s Resource Center Social Media (LinkedIn/ Facebook) EXIT eListings BombBomb EXIT Promo Shop- not PRINT (Download CHROME)
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Today’s Goal Your Branding EXIT’s Resource Center/ New Features Reveal the Value of Your Contacts Social Engagement Tips Crush It with EXIT eListings Using Video to Increase Engagement Convert Contacts to Clients with EXIT Promo Shop Linkedin- Sponsoring Campaign
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Branding
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Branding…
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Proper Real Estate Marketing BIO Components/ Structure What/Where Specializations Testimonials Office Culture Business/Personal Vision Why Schedule/ Review Referrals
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EXIT’s Resource Center
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New Updates!
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EXITRAC replaced with My Profile
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EXITRAC replaced with My Reports
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Business Plans
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The seasons of Real Estate Pre-Post July August September October Regular November December January February Play-offs March April May June Rest Recover Re-build Give Work
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Tracking Areas of Your Business Digital Off-line Social
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#AllInForEXIT
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Get the most out of every contact
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90% of consumers would do business with their same REALTOR. Only 10% actually do~
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Connecting & Effectively Using Tools to Build Your Circles
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Leverage Technology to Engage *Image sources DanBlank.com & forums,anandtech.com
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The Formula 18 touches in a… 12 month period equates to 2 referrals for every 12 people in your database.
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Number of contacts _________ (1000) Divide 1000 by 12 = 83 This represents the number of people who would refer you. The 83 people who would refer you multiply by 2 = 166 referrals ($167,400 median home price/ @ 3%) Average commission $5,022 x’s 166 = $833,652
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What is the VALUE of your database?
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#BeSocial Image provided by www.photobrigade.com
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Are you a LURKER… Or a LIKER?
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Tips to Leverage/ Leave Behind
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Leverage Know your why Complete profile Pause before you post Have conversations Leverage Multi-media Join Groups Be memorable
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Leave Be mindful Watch who you follow Posting listings only One sided conversations
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#AllInForEXIT (All In For EXIT)
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LIVE DRIVE
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www.Klout.com
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Get MORE Listings
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LIVE Drive
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Tips for Success
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Using VIDEO to Accelerate Engagement
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Add emotions!
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Get the Best and Most of Your Contacts
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Time to get organized!
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Easy Apps for on the go! Contacts+ (social engagement) Zoho (contacts & tasks) Refresh (insights) Insightly (desktop/mobile) Referral Maker
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Broker Owners/ Associates Leverage the eNewsletter/ ongoing communication New agent/ new office announcements Birthday campaigns Training- when you grow, your region grows EXIT Shoptok- Social Media strategies to “lift” & “be present”
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LIVE Drive
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Implementation
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or…YOU are dinner. Either you’re at the table for dinner… Image courtesy of loveeatrun.com
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This is Our Year of Engagement Annette Anthony @AnnetteAnthony AAnthony@EXITRealty.com 480-577-3242
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Thank you! Annette Anthony @AnnetteAnthony AAnthony@EXITRealty.com 480-577-3242
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