1. M. Barnett & S. Goldfarb – October 2011 1 1 ATLAS Education and Outreach In our 15 th year Outreach Coordinators: Michael Barnett (LBNL) Steven Goldfarb (Univ. of Michigan) Outreach Officer: Claudia Marcelloni (LBNL)

2. M. Barnett & S. Goldfarb – October 2011 2 Bill Clinton and the sense of wonder At the World Economic Summit in Davos 2011 Asked about the next 20 years, Clinton turned to science. Notice both the very beginning and the ending.

3. M. Barnett & S. Goldfarb – October 2011 3 Bill Clinton and the sense of wonder At the World Economic Summit in Davos 2011 Asked about the next 20 years, Clinton turned to science. Notice both the very beginning and the ending.

4. M. Barnett & S. Goldfarb – October 2011 4 Bill Clinton and the sense of wonder The details were wrong but Clinton came away with: “a sense of wonder” This is what I think we should seek via our outreach efforts.

5. M. Barnett & S. Goldfarb – October 2011 5 U.S. National Research Council study led by Helen Quinn (quoted here)

6. M. Barnett & S. Goldfarb – October 2011 6

7. 7 Always Updating/Reprinting Brochures General Brochure – English and French Technology Transfer Brochure – English and German (Major update) Technical Challenges Brochure Major update Fact Sheet – one page Computing Brochure Physics Brochure “Antimatter” Booklet Fact Sheets – 9 pages

8. M. Barnett & S. Goldfarb – October 2011 8 8 Newly Revised Homepage (in June) First “Plain English” summary Now has Newer content

9. M. Barnett & S. Goldfarb – October 2011 9 9 Plain English article In collaboration with Physics Groups, and with guidance and assistance from management

10. M. Barnett & S. Goldfarb – October 2011 10 Now

11. M. Barnett & S. Goldfarb – October 2011 11 http:// atlas.ch

12. M. Barnett & S. Goldfarb – October 2011 12 projected Hits on ATLAS Website 15 million hits on atlas.ch website Black hole blip

13. M. Barnett & S. Goldfarb – October 2011 13 Expansion of Discovery Section

14. M. Barnett & S. Goldfarb – October 2011 14 New Multimedia Page soon

15. M. Barnett & S. Goldfarb – October 2011 15 News Ticker Items (October 2011) (From top of homepage) The Independent: Fringe benefits of the God particle BBC News: Higgs particle could be found by Christmas IBT (Mexico): La “Partícula de Dios” podría no existir: CERN The Hindu: CERN further tightens limits on elusive Higgs particle Swiss Info: Understanding the 'Big Bang' Machine New York Times: Particle Accelerators Full of Spin and Fury, Signifying Something PBS NewsHour: At CERN, Art Collides with Science

16. M. Barnett & S. Goldfarb – October 2011 16 ATLAS on YouTube YouTube.com/TheATLASExperiment 38 videos. Top one has 134,000 viewings. Total is 727,000 viewings. 11 clips were rated* as 5 stars (highest) *YouTube no longer ranks videos

17. M. Barnett & S. Goldfarb – October 2011 17

18. M. Barnett & S. Goldfarb – October 2011 18 Impacts can be unexpected The opera Les Troyens by Berlioz, as shown in Valencia, St. Peterburg and Warsaw

19. M. Barnett & S. Goldfarb – October 2011 19 Impacts can be unexpected

20. M. Barnett & S. Goldfarb – October 2011 20 Forthcoming (November) Muppets movie From the trailer Impacts can be unexpected

21. M. Barnett & S. Goldfarb – October 2011 21 Impacts can be unexpected

22. M. Barnett & S. Goldfarb – October 2011 22 c.marcelloni Planetarium Show on Dark Matter From Big Bang to galaxies to underground searches to the LHC and ATLAS. 110 million people watch planetarium shows each year.

23. M. Barnett & S. Goldfarb – October 2011 23 c.marcelloni Team includes  Academy Award-winning actress as narrator  Scriptwriter who has won a Peabody and an Emmy  Famous band member as composer  Nobel Prize-winning cosmologist  Experts from seven planetariums  Great ATLAS expertise Planetarium Show

24. M. Barnett & S. Goldfarb – October 2011 24 c.marcelloni Fundraising is in progress. Planetarium Show

25. M. Barnett & S. Goldfarb – October 2011 25 c.marcelloni Google Street View Perhaps we can link: Google Street View CAMELIA (see later talk) and Planetarium Show. Discussions with Google are in progress.

26. M. Barnett & S. Goldfarb – October 2011 26 Blogs – Not all ATLAS

27. M. Barnett & S. Goldfarb – October 2011 27 US-LHC blogs – Quantum Diaries

28. M. Barnett & S. Goldfarb – October 2011 28 ATLAS is inherent part of the broader CERN community Participates in the LHC Outreach Group Participates in the Int’l Particle Physics Outreach Group (IPPOG). New IPPOG slogan is: Discovering particle physics together Community

29. M. Barnett & S. Goldfarb – October 2011 29 Local ATLAS Groups Projects funded by ATLAS have led to the involvement of research groups at many universities and laboratories, multiplying our efforts many times. Those efforts have been supported by quite substantial national and local funding.

30. M. Barnett & S. Goldfarb – October 2011 30 You are welcome to join us for dinner in the cafeteria following this session.