1. Recruiting New Officials It’s time to give back. We owe it to game. Ron Kramer

2. Why we need to Recruit Growing Sport Aging Officials Lack of Awareness No focused and dedicated outreach

3. STRATEGY Plant the seeds today It takes time to develop a journeyman Years 1-3 Youth Years 3 and 4 high school Year 5 plus college

4. Where are the prospects? Current and Former Players Former Coaches Current Officials in other sports First Responders Parents, fans and everyone else

5. Evangelize Identify a recruiting champion Typically an experienced person dedicated to the game A great position for a retiring official

6. Recruiting champion (evangelist) “We Need You” Messaging Year round consistent communication and coordination. Leveraging all the latest communication tools. Attending organizational meetings.

7. Have a story to tell Be constant, consistent, timely and RESPONSIVE to Inquiries Marketing Strategies

8. Use Gorilla Marketing Tactics Website Social Media Business Cards Dial Up Number Co-Marketing Traditional TV and Print Media

9. Use it on all communications Easy to remember All roads lead to your website Website/URL “refereemaine.com”

11. Social Media “https://www.facebook.com/refereemaine/”

12. Handouts/Business Cards

13. Co-Marketing with the Pro’s

14. Traditional TV and Print Media

15. Dial In Number

16. Use Targeted Appearances Attend Lacrosse Meetings and Events Coaches, Association and League Meetings Go to Games, Jamborees Be Seen! Communicate “We need you”

17. Use Targeted Emails Maintain a comprehensive up to date email list. Coaches, Athletic Directors, Lacrosse Sponsors, Parents and Players Communicate “We need you”

18. Use Targeted Emails Example: to Police and Fire State Associations

19. Use Targeted Emails Other Sports Official's Associations

20. Respond quickly with information and close the deal!

21. Circle back with your recruits during the season… Make sure they are having! Assign them a Mentor Give them your telephone number Make sure they get at least one evaluation Close the year with a survey Retention

22. Survey Monkey FREE!

23. Budget > $400 Website/Domain Less than $100 Handouts and Business cards Less than $100 PO BOX $75 (Option) Telephone (5 Years) Less than $100 (Option)

24. Questions? Contact: Ronald Kramer info@refereemaine.com PO Box 2517 South Portland, Maine Thank you for your time and throw them high!