2. ABOUT THE KIT Hello everyone. We hoped you enjoyed our presentation. This kit will provide you with some tools and resources that will help you apply some of the visual experience techniques we use in our work. Included will be links to websites, articles and tools. Enjoy.

4. COLOR

5. Color is helpful in communicating your message because it draws attention, sets the tone of the message, and guides the eye where it needs to go. It presents a sense of direction and recognition that people can identify and relate to. Source: http://creativeincgraphics.com/blog/2013/11 /why-color-is-important-in-design/ It is easy to fall back on your personal color preferences when creating your design, but the most important thing to remember is that your design needs to speak to your prospective audience. What colors will draw their eye? What colors best represent the message you’re trying to share? COLOR

8. what do colors mean?

9. GRIDS

10. Economy - Grids make it easier for other designers to work and collaborate on the design as they provide a plan for where to place elements. Consistency/Harmony - Grids lead to consistency in the layout of pages across a single site or even several sites creating a structural harmony in the design. Source: http://vanseodesign.com/web-design/why-grids/ Clarity/Order - Grids bring order to a layout making it easier for visitors to find and navigate through information. Efficiency - Grids allow designers to quickly add elements to a layout because many layout decisions are addressed while building the grid structure. GRIDS

12. Slidedocs by Duarte This document helps reinforce design theories and applies them with beautiful examples. Also Included: Easy-to-use master template Simple, intuitive layouts Beautiful, professional design, and more grids Download at the link.

13. FONTS

15. FONTS WE LIKE BEBAS NEUE ALEO OPEN SANS

16. RESOURCES

18. BOOKS WE LIKE