1. Affinity

2. An auto rickshaw A Taxi

3. The Profession of taxi driving If nothing else I can always drive a taxi All taxi drivers start as a temporary job There is lot of competition in the profession Because of competition I need to attract passengers

4. Desirables which should be retained I bring home the bacon daily Freedom of work: I can decide my own working time

5. Build Trust The driver should be accountable and traceable at any given time The owner and the renter needs to go to the petrol pump every time before exchanging the vehicle Meter acts as a medium of trust between the driver and the passenger Driver and passenger should be able to trace each other in case of loss of luggage Build Trust between driver and owner Build Trust between driver and passenger

6. Provide better resources to the driver Unknowingly we break rules which we should be warned about If I break traffic rules I should be able to pay without wasting working hours The problem of change needs to be solved Card system can be used for payments Other documents like tariff cards, permits etc should be made digital Meter can keep track of fuel remaining and refueling In the design, technology should be invisible

7. Provide better services to passengers New drivers and passengers need guidance on routes Fare should be transparent and cover luggage issues While fueling meter can be in fueling mode (Give discounts to passengers) Bright light can attract passengers at night For long distance passengers need entertainment Passengers should be in control of entertainment

8. Provide strategies for better business I should be able to plan and organize my earnings I should be able to know where I will get more passengers I should be able to preferably select passengers I face trouble because of lack of knowledge & education

9. Build proper communication There should be communication between driver and potential passengers I should be able to communicate with the owner

10. Help driver to do better business Provide better resources Provide better service to passengers Provide strategies for better business Build proper communicati on

11. Improve enforcement I can easily tamper the meter and get away with it Drivers easily cheat unaware passengers Enforcement of license Enforcement of proper dress code Current flaws in enforcement Help enforcing authorities

12. Make sure that meter captures market Meter should be easily affordable and theft safe Meter should be fail safe New meters should be too good to resist and enforced well Meter should be places appropriately

15. Cultural model