1. Effective Communication PRL 300 Integrated Communications FALL 2009

2. Communications Process Sender Message Encoder Decoder Receiver Feedback Noise

3. Four Step Communications Model

4. Ethos Communications effectiveness based on character of speaker and common ground shared by speakers and audience

5. Three “C’s” of Communication Credibility  Expertise  Honesty  Competence  Status Control  Power  Scrutiny  Authority Charisma  Familiarity  Likeability  Attractiveness  Similarity

6. Logos Appeals to reason  Propositions Factual Conjunctive – probably exists Value - merits Policy – new course of action Verbal evidence Analogies – similar situations Comparisons Examples Testimonials and endorsements

7. Pathos Appeals to sentiment Can be positive or negative Examples:  Love  Humor  Virtue  Sex  Fear  Guilt

8. Verbal and Nonverbal Communications Verbal  Message structure  Clarity  Power words  Product/program names  Slogans  Service marks  Memorable quotes  Ethical language Nonverbal:  Symbols  Logos  Music  Language  Physical artifacts  Clothing  People  Mascots and promotional characters  Colors  Setting

9. Next class Using communication theory in campaign planning Case history presentations