1. Quiz on Cognition Today! You have a few minutes to review for your quiz today –units of thought –language –notes on memory from last class

2. Homework -Complete Memory Worksheet from last class using pages 56-64 in your book. HW # 12 Questions: pages 23-29 1. Identify what UCS, UCR, CS, and CR mean and give an example of each. 2. What is extinction and how does it relate to spontaneous recovery? 3. How was classical conditioning used to solve bedwetting problems? WARM-UP WARM-UP: (Complete this warm-up on a NEW sheet of paper.) What is the first television commercial that comes to mind right now? Why do you remember it?

3. Hit List: Homework/warm-up Notes: Learn about “Learning” Partner work Examples of advertising Introduce unit project

5. Learning Classical Conditioning

6. Learning Learning is the change in behavior resulting from experience. Stimulus: anything causing some kind of reaction Response: the reaction

8. Learning Learning is the change in behavior resulting from experience. Stimulus: anything causing some kind of reaction Response: the reaction

9. Ivan Pavlov Classical Conditioning: Person’s old response is attached to a new stimulus. (Pavlov noticed that the mere sight or smell of food was enough to make a dog salivate)

10. Unconditioned Stimulus - UCS UCS: Stimulus leads to a certain response without any previous training Ex: Pavlov’s Dog  Food causes the dog to salivate –(Food is the UCS)

11. Unconditioned Response - UCR UCR: Automatic response to a stimulus, a reflex Ex: Pavlov’s Dog  Dog salivating is the UCR.

12. Neutral Stimulus - NS NS: stimulus has nothing to do with the response prior to conditioning Ex: Pavlov’s dog  bell sound Before Conditioning

14. Conditioned Stimulus - CS CS: Originally neutral stimulus, but after conditioning, leads to specific response. Ex: Pavlov’s Dog  bell sound

15. Conditioned Response - CR CR: learned response to a conditioned stimulus Ex: Pavlov’s Dog  Dog salivates just from hearing the bell

16. * The NS becomes the CS. The UCR becomes the CR.

17. Principles of Learning Frequency: How often the UCS and NS are paired with the UCR Timing: Time between pairing the CS and NS

18. Try it out! Watch the clip. Use your chart and notes to label: –UCS –UCR –NS –CS –CR Watch the clip again. Check yourself

20. Try it out! Watch the clip. Use your chart and notes to label: –UCS –UCR –NS –CS –CR Watch the clip again. Check yourself

21. Partner Work 1. Take out all of your baby materials. 2. Send one partner to pick up the following: - Plastic Bag - Piece of masking tape - Paper on the overhead Put all baby materials in the bag and label your bag with your names! 3. Using the paper from the overhead, decide the UCS, UCR, NS, CS, CR for each scenario with your partner. -Put your answers on a separate sheet of paper. -(One answer sheet for both people but put both names at the top) 4. When you are finished, see how many other conditioning scenarios you can write that have happened in your own lives. Label the UCS, UCR, CS and CR.

22. Think, Pair, Share: Advertising Alone: –Using your warm-up, name the UCS, UCR, NS, CS, and CR in the commercial you identified. –Answer the following question on the back (in complete sentences): How is advertising a major influence on your actions, thoughts, and feelings? Pair: Discuss your commercial and get help from your partner. Share: Explain your answers to the other person.

23. Project: Classical Conditioning