2. How do we create ‘MAGIC’ ? By being India’s only 24*7 Hindi Comedy Channel Showcasing Content that is driven by Consumer Insights With our unique content strategy across formats – Fiction, Non-Fiction, Animation& many more Having the best comedy talent in the television industry - Kavita Kaushik, Kiku Sharda, Anuup Soni, Sugandha Mishra, Sucheta & many more By entertaining viewers across age groups with our varied content

3. Magic Creators – Fiction Shows Launching on 22 nd Feb’16 A lopsided relationship between a modern saas and a traditional bahu change when daadisaas returns from heaven! Watch as the famous duo get back with more challenges and a new mehmaan!

4. Magic Creators – Unique formats LIFE HAI JASHN, HAR HAFTE CELEBRATE IN TASHAN! WEEKLY EVENT SHOW

5. Magic Creators – Animation Band

6. Spreading ‘MAGIC’ across – Distribution Network Reach to 85mn homes across India Neighborhood of the top 8 Channels on most platforms Internationally distributed in USA, Canada and digital platforms of Apalya, DITTO TV etc NATIONAL MSO’s DTH REGIONAL MSO’s Strategic growth with wider distribution network resulting in reach across geography

7. ‘MAGIC’ across – Network Strength India’s Largest Radio Network – 92.7 Big FM with new increased no of 59 radio stations & increased listenership of more than 43 Million across the country No. 1 Regional Channel across Bihar, Jharkhand and Purvanchal

8. We are rated as one of the TOP 5 Most attractive brands in the GEC Space And, it did create a ‘MAGICal’ spell

9. BARC CS 4+, HSM, Wk 2-5’16

10. Now Presenting... ||Krishna Leelaon ki suni ansuni kahani, khud Krishna Ki zabaani||

11. INSIGHT Mindset : Traditionally India is a land of a rich history of mythology Various gods and interesting stories about them are a part of growing up for all Of all the stories, little Krishna has always been the favorite topic of discussion amongst the family members Need : Though there have been a lot of show on mythology, stories around little Krishna have still not been explored much

12. CONCEPT Baal Krishna is a new offering from Big Magic that will have Krishna himself narrate his childhood stories to Rukmani, his wife The show will essentially have Krishna talking to Rukmani, telling his childhood stints The whole stories will run in the flashback as how Krishna narrates them First time his stories narrated from Krishna’s perspective explaining the reasons and logics behind every thing that he did Various told and untold stories to be explored from a new perspective altogether Every story will end with a moral which will be presented in a very relatable manner which will bring a distinct level of engagement with the viewers

13. Bringing back the magic of Krishna by the makers of – Mahabharata (Star Plus) Surya Putra Karna (Sony ET) Swastik Production House The show will take audience back to the grandeur and royalty of Dwapar Yug and will bring back all the age old stories back to life on the TV screen

14. KEY CHARACTERS – 1. Kid Krishna- The mischievous 'Makhaan Chor' of Vrindavan who troubles everyone in the village but at the same time acts like a protector of people of Vrindavan 2. Adult Krishna- He carries his charm on his sleeve and is often seen teasing his wife around. He values relations and loves telling tales of his childhood. An ideal husband and an ideal friend 3. Yashoda- Foster mother of Krishna who played an important role in krishna's upbringing. A selfless woman who brought up Krishna like her own. A strict mother to a naughty child 4. Nandlal - Foster father of Krishna, he is the cow herd chief of the village. Yashoda often complaints to Nandlal about Krishna's mischievous behavior

15. 5.Balram- The ideal elder brother of Krishna. He accompanies Krishna everywhere since childhood. He is silent, somber, simple but has a fiery temper that is fast to rise and quick to fall. 6. Devaki- Wife of Vasudev and mother of Krishna. A lady of strong character, although she has seen her children being murdered in front of her she knows that good always triumph over evil. 7.Vasudev- Father of Krishna, known for his consistent approach to life and virtue of being a truthful person, never uttering a lie in his lifetime. 8.Kansa- antagonist of the show-The evil brother of Devaki who had imprisoned Devaki and Vasudev as their eighth child would kill him. But after learning that the child was born he sent a lot of demons to kill Krishna. 9.Rukmani- The first and the most prominent queen of Krishna. A curious wife who wants to know everything about her husband.

16. Marketing Plan – Snapshot 360 Degree Approach CONSUMER TV Radio Digital Public Relations TRADE Agency Client

17. Marketing Plan – Detailed CONSUMER - TV Promotions Secondages Elements on AirPeriodFrequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos on BIG Magic (Tags)6 Weeks12151212601008 Promos on BIG Ganga (Tags)6 Weeks12151212601008 Part of Show logo unit6 Weeks12Yes Break Bumper (Tags)30 Epi2180150120 Break Bumper (Repeat Tags)30 Epi2180150120 FCT on Show (Orig)30 Epi 27001800900 FCT on Show (Repeat)30 Epi 27001800900 Aston (10 Sec) 3 Astons per show 2 to Pres, 1 to Pwd By per Epi 600300 Graphic Bug of show logo unit 2 time during the show To Presenting600 TOTAL 998467204056

18. Marketing Plan – Detailed CONSUMER - Radio Promotions Secondages Elements on AirPeriodFrequency/ Day Presenting Sponsor (3 Sec Tag) Powered By Sponsor (2.5 Sec Tag) Associate Sponsor (2 Sec Tag) Promos (Tags)6 Weeks10441003675029400 RJ Mentions (Tags)3 Weeks2441036752940 Sweeper (Tags)6 Weeks2882073505880 Total Seconds 573304777538220

19. Marketing Plan – Detailed CONSUMER - Digital Promotions PlatformPeriod Presenting Sponsor Powered By Sponsor Associate Sponsor Logo presence on Facebook cover4 WeeksYes NA Brand mention Facebook Post twice a week6 WeeksYes NA Logo presence on every episode uploaded on YouTube 6 WeeksYes NA Brand integrated small format videos specially for YouTube 6 WeeksYes NA Dubsmash Videos – unique content around brands uploaded on Dubsmash application 6 WeeksYes NA Celeb Dubsmash with brand mention6 WeeksYesNA Twitter posts to have brand mention twice a week6 WeeksYes NA

20. Marketing Plan – Detailed CONSUMER - PR S NoPR Elements (Tags for sponsors) 1Trade release across key portals with associated brand mentions 2Press conferences with branding of the associated sponsor 3Snippets of episodes shared across web portals for continuous show recall 4Interaction with electronic channels with brand plug ins

21. Marketing Plan – Detailed TRADE S NoTrade Elements 1Interactive activities with key clients and agencies with branding/integration of associated sponsor 2Branding across key agencies and clients with sponsor logo presence 3Trade mailer blast across agencies and clients with sponsor logo presence 4Trade banners across key portals with sponsor logo presence

22. Integration Idea (e.g.) – Amul Butter #TasteofIndia TV Dedicated segment- Amul Butter Moment Digital: #Krishnafacts On Ground: Amul Butter Challenge Radio,TV, Digital #TasteofIndia Concept:#TasteofIndia A unique brand integration of Krishna’s beloved butter

23. Sponsorship Cost Presenting Sponsor Rs. 78 Lacs Powered By Sponsor Rs. 57 Lacs Associate Sponsor Rs. 37 Lacs

24. THANK YOU!