Presentation is loading. Please wait.

Presentation is loading. Please wait.

Buying Behavior https://store.theartofservice.com/the-buying-behavior-toolkit.html.

Similar presentations


Presentation on theme: "Buying Behavior https://store.theartofservice.com/the-buying-behavior-toolkit.html."— Presentation transcript:

1 Buying Behavior https://store.theartofservice.com/the-buying-behavior-toolkit.html

2 Marketing Buying behavior 1 A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to- business (B2B). https://store.theartofservice.com/the-buying-behavior-toolkit.html

3 Marketing B2B buying behavior 1 Relates to organizational/industrial buying behavior. Business buy either wholesale from other businesses or directly from the manufacturer in contracts or agreements. B2B marketing involves one business marketing a product or service to another business. B2C and B2B behavior are not precise terms, as similarities and differences exist, with some key differences listed below: https://store.theartofservice.com/the-buying-behavior-toolkit.html

4 Marketing objectives - Buying behavior 1 A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly https://store.theartofservice.com/the-buying-behavior-toolkit.html

5 Shopper marketing - Buying behavior data 1 Several different data collection methods provide information on the shopper’s buying behavior of a given brand: observations, intercepts, focus groups, diaries, point-of-sale and other data. https://store.theartofservice.com/the-buying-behavior-toolkit.html

6 Shopper marketing - Buying behavior data 1 Interviews help uncover motives guiding the buying behaviors https://store.theartofservice.com/the-buying-behavior-toolkit.html

7 For More Information, Visit: https://store.theartofservice.co m/the-buying-behavior- toolkit.html https://store.theartofservice.co m/the-buying-behavior- toolkit.html The Art of Service https://store.theartofservice.com


Download ppt "Buying Behavior https://store.theartofservice.com/the-buying-behavior-toolkit.html."

Similar presentations


Ads by Google