2. Cases in Management Education BiMBA, Fall 1999 Dr. Jason Chen Gonzaga University Spokane, WA 99223 chen@gonzaga.edu http://barney.gonzaga.edu/~chen

3. Dr. Chen, Why Case Studies? TM -2 Why Case Studies? Case describe actual business situations. In that respect, dealing with cases is very much like dealing with the problems that managers encounter daily.

4. Dr. Chen, Why Case Studies? TM -3 Objectives of Case Studies Cases help us sharpen our analytical skills Cases and case discussions provide students a focal point for an exchange among students of the lessons of experience. Cases are useful for developing sets of principles and concepts that can be applied in practice.

5. Dr. Chen, Why Case Studies? TM -4 Objectives of Case Studies (Conti.) Case studies generate a high degree of involvement in the learning process. –promote rigorous thinking –develop communication skills Act as being a manager: problem solving –intellectually, politically, and socially –sense of fun and excitement

6. Dr. Chen, Why Case Studies? TM -5 The First Case Study VeriFone –The Transaction Automation Company VeriFone on the Web http://www.verifone.com

7. Dr. Chen, Why Case Studies? TM -6 Discussion Issues Characterize VeriFone’s strategy and competitive environment? What are the key attributes of the VeriFone organizational structure? Describe and evaluate the role of the CIO at VeriFone. How is Will Pape’s role similar to or different from the CIO role that you have observed at other companies? What major challenges will VeriFone senior management face in the future?

8. Dr. Chen, Why Case Studies? TM -7