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Data Brokers, Our Secret Enemy By Andrew Herrera
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Info about Data Collection Data Brokers: its “a consumer data company, that goes after your data and sells it to another entity” (Data Brokers)
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Claim Data Brokers Shouldn’t collect Personal data for their personal benefits.
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Companies are targeting Vulnerable Consumers “ committee staff concluded that data brokers “sell products that identify financially vulnerable consumers” and “operate behind a veil of secrecy.”” (Private Data) “firms categorize Americans into income groups such as “Rural and Barely Making It,” “Rough Retirement: Small Town and Rural Senior” and “Zero Mobility.”” (Private Data)
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There is no Clear Consent “A privacy violation occurs when an organization uses its customers’ information – anything from phone numbers to credit ‐ card histories to online behavior patterns – in ways the customer did not explicitly allow when first divulging the information.” (CPR) “The Committee report criticizes the industry for failing to make its practices known to consumers or even allow them to view, correct or delete information held about them.”(Private Data)
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Violation of Privacy The Target Case Target assigns every customer a Guest ID number, tied to their credit card, name, or email address (How Target)
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Conclusion Claim: Data Brokers Shouldn’t be allowed to collect our personal information in which they would sell it to other companies. Why? Point 1: Because Companies are targeting Vulnerable consumers Point 2: There is no clear warning that ones information is being collected Point 3: it Violates our Privacy
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Bio
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Web Sited Consumer privacy rights: CPR and the age of the Internet http://www.emeraldinsight.com.proxy.library.vcu.edu/doi/full/1 0.1108/EUM0000000005462 (Cabell Library) http://www.emeraldinsight.com.proxy.library.vcu.edu/doi/full/1 0.1108/EUM0000000005462 Private Data-Collection Firms Get Public Scrutiny http://nation.time.com/2013/12/19/private-data-collection- firms-get-public-scrutiny/ http://nation.time.com/2013/12/19/private-data-collection- firms-get-public-scrutiny/ How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did http://www.forbes.com/sites/kashmirhill/2012/02/16/how- target-figured-out-a-teen-girl-was-pregnant-before-her-father- did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how- target-figured-out-a-teen-girl-was-pregnant-before-her-father- did/ Data Brokers: What Are They; How to Get Control of Your Name http://www.huffingtonpost.com/robert-siciliano/data-brokers- what-are-the_b_5185127.html http://www.huffingtonpost.com/robert-siciliano/data-brokers- what-are-the_b_5185127.html
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Help From Julia Kaziewicz
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