1. Coffee News

2. Little Amps: Thursday Night Throwdown

4. US Coffee Championships Qualifying Event Presented by the Specialty Coffee Association and the Barista Guild Happening now in Kansas City, MO! Live stream: http://uscoffeechampionships.org/watch/ http://uscoffeechampionships.org/watch/

5. James Hoffman’s “The State of Specialty Coffee” The Lull: 2000’s marked a rise of learning, experimenting, and studying coffee and it’s flavors Today: Innovating/unusual coffee business has decreased Great coffee isn’t so rare anymore, making it not-so- special, not-so-cool It didn’t make the world shake The Bubble A boom of coffee in 2008 led to a belief that the market accelerating Each café need 1000 “regular” customers to be successful More supply than demand Chain coffeeshops get ~2.5X more customes Too many coffee shops :/ Increased demand for quality Arabica = increase in price

6. James Hoffman’s “The State of Specialty Coffee” Implications and Predictions Unfortunately, some cafes are going to close Most common business closure in Seoul is a coffee shop Consolidation Companies will use capital to acquire other businesses – roaster buying another roaster Let’s consider the long term and remember that cafes are businesses too

7. EasyJet  EasyCoffee Low cost €1 coffee and espresso Debut in Earls Court Station in London Plans to open 30 cafes Wholesale – Lavazza

8. Can Sound Change the Way Coffee Tastes? Experimental Psychology Professor Charles Spense of Oxford University How it started: People enjoy potato ships more when they perceive a *crunch* With coffee in hand, take a long sip, focus on the primary taste Now, rinse and repeat with: https://soundcloud.com/sporkful/the-sound-of-food-chocolate-experiment https://soundcloud.com/sporkful/the-sound-of-food-chocolate-experiment-high- pitch https://soundcloud.com/sporkful/the-sound-of-food-chocolate-experiment-high- pitch Did you notice any difference? Spense suggests that the second sound produces ~10% increase in perception of sweetness

9. Fairtrade America – Their Efforts to do Better Areas include: “Expediting work on including a living wage in Fairtrade Standards Extending work to cover farm workers Furthering the empowerment of female farmers and workers Leveling power balance in supply chains Working with communities to create strong resilience to climate change” Humble statement about how they can improve their efforts Fairtrade Certifications and Evaluations are specific and hard to change up

10. References Check out all of these great news sources to explore the world of coffee even more!

11. Club News Trip to Philadelphia: Feb. 27 th ! Meet with Upenn Coffee Club for a cupping Coffee Crawl: OX, SquareOne, Elixir, United by Blue, etc. Expenses: split gas, food and of course, COFFEE Depart early, get back late Merch! We will be sending out an order form! Check out our buttons!