1. What is advocacy? “ Advocacy is a set of targeted actions directed at decision-makers in support of a specific policy issue.”

2. Steps in the Advocacy Process Data Collection Monitoring & Evaluation Advocacy Issue Advocacy Goal & Objectives Target Audience Building Support Message Development Channels of Communication Fundraising Implementation

3. Advocacy Issue “A problem that requires a policy action or solution”

4. Advocacy Goal “A statement of the general long- term (3-5 years) result you want to achieve”

5. Advocacy Objective “A short-term (1-2 years) target that contributes toward the achievement of the long-term goal.”

6. Elements of an Advocacy Objective Policy actor or decision-maker Policy action or decision Timeline and degree of change

7. Target Audience Primary Secondary Supporters Opponents Neutral, undecided and silent supporters “ Groups/individuals who support or oppose your issue and goal.”

8. Advocacy Communication Model “A planned communication activity that seeks to achieve the following goals:” Inform PersuadeMove to Action

9. Advocacy Messages need to: Be simple Be concise Use appropriate language Have content consistent with format Use a credible messenger Have tone and language consistent with message

10. The One Minute Message Statement EvidenceExampleAction Desired

11. Why include civil society? 2001: UNGASS Declaration of HIV/AIDS -sets goals for HIV/AIDS policies and programs Global Fund ICPD Program of Action The public sector cannot do it alone

12. Brainstorm: What are some of the Benefits of Including Civil Society/Vulnerable Groups?

13. Benefits Civil society groups are already on the ground Can influence the legal/regulatory environment Efficient use of limited resources Ensure operationalization of macro-level planning Provide data

14. Brainstorm: 1.How do we involve civil society in policy making and resource allocation process? 2.Any experiences from your countries?

15. Steps to involving civil society/vulnerable groups 1.Identification of Civil Society (especially Vulnerable) Groups 2.Involvement in Development of Model 3.Technical Team meeting 4.Dissemination of Model 5.Development of Issue-Specific Advocacy Campaigns