1. AWA RDS 2016 CELEBRATING ENTERTAINMENT

2. PR / Publicity Initiative of the Year Company: Initiative: Agency (if used):

3. Background

4. Situation Analysis

5. Campaign Objectives Bulleted List of Campaign Methodology: Did you have a benchmark? If ‘Yes’ please list below:

6. Campaign Strategy and Execution What was the activity and how did this meet your objectives: Creativity and originality will be a key consideration, please include all relevant information including budgets, use of media etc.

7. Results How did you achieve your results and did they fit with the methodology: What is the Advertising Value Equivalent (AVE) of the earned media value of the campaign?* *The accuracy of this will be assessed Overall spend and ROI

8. Any other relevant / supporting information including campaign visuals Please ensure you do not exceed an additional 20 slides

9. Good luck and we look forward to welcoming you to the 2016 BVA Awards on 9 th June! Thank you