1. SOCIAL MEDIA LANDSCAPE BRIEFING / 10.09.2012 AMANDA SEVASTI FAIRWEATHER

2. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100% MOBILE-FIRST VISUAL CONTENT Engagement on video / visual posts – desire is there Still not at developed market level (data cost & handsets) Short & sweet wins

3. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100% #IGERSCAPETOW N #LOVEJOZI Jump in Instagram users helped by Android version. Images / videos don’t have any language barriers.

4. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100% SOCIAL TV COMES OF AGE IN SA Catching up with developed markets Live TV is a community event Masterchef, Bar-One Manhunt, Intersexions, Idols

5. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100% CITIZEN JOURNALISM DRIVES RICH CONTENT News organisations without resource limitations rely on citizen journalism. Sponsored content opportunity.

6. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100% “NATIVE” ADVERTISING & MEDIA Media planners need to work with publishers. Collaboration to become as important as PR.