1. Public Relations Strategic Planning PHASE V FORMULATING ACTION & RESPONSE STRATEGIES

2. Formulating Action & Response Strategies Basic Planning  What proactive strategies might you develop?  What reactive strategies might you develop?  How consistent are these strategies with past practices of your organization? Expanded Planning  Public Relations Initiatives  Public Relations Responses  Action/Response Consistency

3. Formulating Action & Response Strategies Public Relations Initiatives  Is it appropriate to use any of the following approaches?  Action:  Organizational performance  Audience participation  Alliances  Sponsorships  Activism  Communication:  News  Transparent communication

4. Formulating Action & Response Strategies Public Relations Responses  Preemptive -Pre-buttal  Offensive -Attack -Embarrassment -Threat  Defensive -Denial -Excuse -Justification  Diversionary -Concession -Ingratiation -Disassociation -Re-labeling

5. Formulating Action & Response Strategies Public Relations Responses  Vocal Commiseration: -Concern -Condolence -Regret -Apology  Rectifying Behavior: -Investigation -Corrective Action -Restitution -Repentance  Strategic Inaction: -Silence

6. Formulating Action & Response Strategies Action/Response Consistency  Is this action/response consistent with past verbal messages of this organization?  Is the action/response consistent with past actions of this organization?  Is the action/response consistent with the mission of this source?  Is the action/response consistent with image of this source?  Is the action/response ethical?