1. Entertainment Marketing Copyright © Texas Education Agency, 2011. All rights reserved.

2. Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. 2 Copyright © Texas Education Agency, 2011. All rights reserved.

3. What is Entertainment? Whatever people are willing to spend their money and spare time viewing rather than participating in. 3 Copyright © Texas Education Agency, 2011. All rights reserved.

4. Evolution of Entertainment and Entertainment Marketing  Beginning of Twentieth Century Audiences needed to travel to the entertainment source Audience feedback was instantaneous and live Technology distanced entertainers from their audiences 4 Copyright © Texas Education Agency, 2011. All rights reserved.

5. Beginning of Change  Disneyland represented a new approach to the marketing mix of entertainment. 5 Copyright © Texas Education Agency, 2011. All rights reserved.

6. Big Eye in Every Room  Early days of television and marketing Television changed the marketing of entertainment in a profound way. Television was black and white until the 1960s. Color television was introduced in 1962. 6 Copyright © Texas Education Agency, 2011. All rights reserved.

7. Influence of Television  Television ratings-Nielsen Ratings  Number of viewers the programming attracted 7 Copyright © Texas Education Agency, 2011. All rights reserved.

8. Change Accelerated  Advancements Technology Improvements Internet Cable Television Satellite Television  Facilitated Distribution of Entertainment to the Masses 8 Copyright © Texas Education Agency, 2011. All rights reserved.

9. Technology and Customer Feedback  Viewing the show-counted in the ratings  Texting a vote during a television show  Participating at home in game shows shown on television  E-mailing thoughts to newscasts 9 Copyright © Texas Education Agency, 2011. All rights reserved.