1. The do’s and don’ts of design The not so secret “secrets” of expert packaging Heather Burns September 26, 2006

2. What the list looks like (and what it doesn’t) The best designed publications aren’t the product of the most talented designers or the most robust budgets. The best designed publications are the result of homework, teamwork and hard work.

3. The list of do’s Know your audience Include your designer Plan your strategy Pick your battles Enhance the editorial first

4. Know your audience The psychology of design and why it matters Who are you designing for? What your readers see on their way to work … and why you should care Learn what they love and what they hate so you can deliver the in between Identify and incorporate feedback mechanisms

5. Include your designer Communicate early, often, honestly I have faith in you I believe in your ability to get the job done Tie all changes to business strategy