1. The business environment of Apple

5. Research Apple on the internet  Try not to use Wikipedia  http://fortune.com/2011/05/09/inside- apple/ http://fortune.com/2011/05/09/inside- apple/

6. Slide 1 Comment on  Purpose – what do the business do/sell?  Do they supply goods or services?  What is their Unique Selling Point

7. Slide 2  Write one sentence on  Type of business activity  Business sector  Ownership  See guidance on the next page for how to structure this

8. Slide 2 guidance  Type of business activity for example, international, national, local  Explain why e.g. it is in the local sector because they only serve the local community  Business sector e.g. primary, secondary or tertiary  Explain why e.g. it is in the primary sector because they are extracting raw materials  Ownership – Sole trader, partnership, franchise, private limited company or PLC.  Explain why. E.g. it is a sole trader because only one person owns it (this is a definition).

9. Slide 3  Who are the key stakeholders in Apple?  http://stakeholdersofappleandasda.blogs pot.co.uk/ http://stakeholdersofappleandasda.blogs pot.co.uk/

10. Slide 4  What organisational structure does Apple have?  E.g.  Function  Geographical  Product group  Type of customer  In your own words, define span of Control.

11. Slide 5  State the 5 most important functional areas in Apple.  Explain two of them

12. Extension  What is Apples mission?  What are Apples values?  Can you find their Strategic aims and objectives?

13. Next lesson  We will be covering 2.3 Strategic planning  Mission and values  Strategic aims and objectives  The strategic planning process  SMART objectives  In the coming weeks we will then cover 2.4 Influencing factors and 2.5 Different aims.  When we have covered all of that we will do Assignment 2 – P3, P4, M1 and D1.

14. Be more:  Read ahead on the upcoming topics:  2.3 Strategic planning  Mission and values  Strategic aims and objectives  The strategic planning process  SMART objectives