1. CZECH ADVERTISEMENT Marketing communication and PR Petra Karbanova

2. Czech Republic

4.  If you have difficulties with watching the advertisement use this link: http://www.youtube.com/watch?v=Ax9n2AwZ PUU&feature=related

6. BOBIKA For better understanding  At the beginning the woman carrying a dog said: „Could you look after my Bobika?“  In the end it's said: „Go to the place, where they can understand you.“  Centrum is a Czech web search engine (www.centrum.cz)  Can you understand it?

7. BOBIKA  I like this advertisement because:  It‘s easy to understand  It‘s funny  The song  I can watch it everyday and I'm never fed up with it  Everyone knows it  It‘s easily remembered  Czech people like advertisements with a bit of humor

8. BOBIKA  I don‘t like this advertisement because:  At the beginning you don‘t know what it stands for  The connection between Centrum and Bobika is not so clear  Eating dogs can be for someone disgusting

9. BOBIKA  How much do you like this advertisement?  Do you think it is accurate?  Do you have better idea how to improve connection between the product (Centrum) and the whole advertisement?

10. All comments and ideas are welcome!