1. 1 New Coordinator Orientation April 9, 2009 2:00 p.m. (EST)

2. 2 What is “Safe Kids” Unintentional Injury Prevention Ages 14 and Under Grassroots Level Multi-Faceted Approach

3. 3 History and Background Began in 1988 as the National Safe Kids Campaign Partnership between Children’s National Medical Center (through Dr. Martin Eichelberger and Herta Feely) and Johnson & Johnson. 20 years later: a 45% decrease in the childhood injury death rate

4. 4 Worldwide Network

5. State and Local Coalitions 7 State Offices; 39 State Coalitions; 308 Local Coalitions; and 290 Chapters

6. 6 Coordinator Responsibilities Event Planning Coalition Building Data Collection Evaluation Leadership Media Fundraising Now that you’re a Safe Kids coordinator, what do you need to know? Injury Prevention

7. 7 Role of the Coordinator Coordinate coalition activities and ensure coalition is meeting its goals and expectations Conduct safety program activities in at least 3 risk areas Comply with SKUSA requirements -- Community Needs Assessments, Action Plans, Program Evaluations, Coalition Performance Assessment Tool (CPAT) Build and sustain the Safe Kids coalition Coordinate coalition meetings and communication

8. 8 Liaison for the Partnership Lead Organizations are typically hospitals, health departments, fire departments and community service organizations. Collectively, Lead Organizations are the largest sponsor of Safe Kids Worldwide.

9. 9 Tools * Resources * Benefits Safe Kids Staff Resource Manuals Safety ProgramsSafety Materials Training ProgramsEquipment Discounts Grant FundingDocument Templates MediaReleasesInjury Prevention News NetworkingAnnual Conference

10. Practical Tips 10 Develop and adhere to an Action plan Develop a local Safe Kids identity Solicit opinions from coalition members Continuously recruit new members and volunteers Delegate projects to coalition members Read the ExtraNotes each week Use the SK Resource Manual Ask questions

11. 11 Safe Kids Worldwide Headquarters Development Fundraising, Grants, Foundations Program Risk Area Expertise, Evaluation Evaluation and Research Data, Needs Assessments

12. 12 Public Policy Legislation, Advocacy Communications Media, Internal & External, Press Releases Safe Kids Worldwide Headquarters

13. 13 Field Liaison between Coalitions and Headquarters, training, resource for coordinators, quality assurance Finance Grant checks, 501(c)3 status Safe Kids Worldwide Headquarters

14. 14 Principles of Performance Principle 1 - People Safe Kids will organize human resources necessary to implement an effective injury prevention program. Principle 2 – Planning Safe Kids will develop an injury prevention plan based on needs assessments and ongoing evaluations. Principle 3 - Process Safe Kids will comply with all procedural and reporting requirements of the organization and to relevant governmental or regulatory agencies.

15. 15 Principle 4 - Programs Safe Kids will conduct comprehensive outreach programs designed to reduce injuries to children in the communities served. Principle 5 – Public Relations Safe Kids will promote public awareness of Safe Kids and injury prevention through media and social marketing. Principle 6 – Public Policy Safe Kids will advocate for injury prevention legislation, regulations and enforcement of existing laws. Principles of Performance

16. 16 Principle 7 – Philanthropy Safe Kids will secure resources and community support necessary to fund and enable the ongoing work of the organization. Principles of Performance

17. 17 Required Reports Annually Action Plan Coalition Performance Assessment Tool (CPAT) Every 3 Years Community Needs Assessment (which children are at risk and from what?) Strategic Plan Coalition Customer Service Survey Lead Organization Survey Financial Survey On-going Programmatic (risk area) grant evaluations

18. 18 Communication Intranet Username/Password Resource Manual Grant Applications Program Evaluations Logos & Photos Electronic Communications ExtraNotes Daily News Digest Mailings Coalition Mass Mailings Phone and E-mail

19. 19 Safe Kids Initiatives Safe Kids Buckle Up General Motors and Chevrolet Safe Kids Week Johnson & Johnson Safe Kids Walk This Way FedEx

20. 20 Safe Kids Initiatives Kids Don’t Float Coast Guard Railroad Safety Canadian Rail Fire Safety United States Fire Administration

21. Safe Kids Intranet 21 Hands-on Experience

22. 22 Questions ? ? ? ? ?