2. The How-to Guide for CAP Public Affairs The PAO’s Best Friend Maj. Al Pabon National PA Team Leader Julie DeBardelaben Deputy Director of Public Affairs, NHQ

3. Hometown Citizens - Homeland Heroes Origins Replacement for old, two-volume CAPR 190-1 Replacement for old, two-volume CAPR 190-1 Tons of great information that needed updating Tons of great information that needed updating Needed a new PAO correspondence course, too! Needed a new PAO correspondence course, too!

4. Hometown Citizens - Homeland Heroes The Committee Maj. Steven Solomon Maj. Steven Solomon Col. Stan Skrabut Col. Stan Skrabut Maj. Patricia Mitcham Maj. Patricia Mitcham Maj. Arthur Woodgate Maj. Arthur Woodgate Maj. James Ridley Maj. James Ridley Capt. Donald Penven Capt. Donald Penven Capt. Kimberly Bennett Capt. Kimberly Bennett Capt. Jeanne Stone-Hunter Capt. Jeanne Stone-Hunter Capt. Mark Swanson Capt. Mark Swanson Maj. Steven Solomon Committee Chairman

5. Hometown Citizens - Homeland Heroes Results A comprehensive guide built on the guidance of CAPR 190-1 A comprehensive guide built on the guidance of CAPR 190-1 Living document Living document Easily downloadable Easily downloadable Supports PIO function Supports PIO function Supports new CAPP 201 Supports new CAPP 201

6. Hometown Citizens - Homeland Heroes So what’s in the Guide? The Public Affairs mission The Public Affairs mission PAO objectives PAO objectives Assignment Assignment of the PAO of the PAO Duties Duties and responsibilities Public Affairs support Public Affairs support Training Training

7. Hometown Citizens - Homeland Heroes Functions of the PAO Planning Planning New PAO checklist New PAO checklist Media relations Media relations Newsletters Newsletters Public awareness Public awareness PA crisis policy PA crisis policy

8. Hometown Citizens - Homeland Heroes Functions of the PAO Community relations Community relations Media kits Media kits PA plans PA plans Websites Websites Marketing guidebook Marketing guidebook Seals and emblems Seals and emblems Posters Posters Writing Writing

9. Hometown Citizens - Homeland Heroes Even More Goodness Newsletters Newsletters NHQ publications NHQ publications Multimedia and emerging Multimedia and emergingtechnologies Electronic communications Electronic communications New media addresses New media addresses Mission PIO Mission PIO Reporting (continuity book) Reporting (continuity book) PAO recognition programs PAO recognition programs Links Links

10. Hometown Citizens - Homeland Heroes Next Steps Organize new project team Organize new project team Make regular updates to guide Make regular updates to guide

11. Hometown Citizens - Homeland Heroes PAO Course Replacement Aligned with current PA Technician Rating Aligned with current PA Technician Rating Member studies the guide Member studies the guide Member takes an open-book, online test Member takes an open-book, online test 25 questions 25 questions Old course retired Old course retired

12. Hometown Citizens - Homeland Heroes When New CAPP 201 Arrives Tests and Tech and Senior Rating will be based on the guide!

13. Hometown Citizens - Homeland Heroes Making the Guide Better Your ideas and suggestions Your ideas and suggestions New best practices New best practices Oldies but goodies Oldies but goodies E-mail your ideas to: