1. Michael Barnett – January 2012 1 1 ATLAS Education and Outreach In our 16 th year Michael Barnett

2. Michael Barnett – January 2012 2 Hits on ATLAS Website 19 million hits on atlas.ch website black-hole bump 700 pages on atlas.ch

3. Michael Barnett – January 2012 3 Hits on ATLAS Website 2011 averaged 80,000 hits per week. Beginning of 2012, averaging 108,000 hits

4. Michael Barnett – January 2012 4 4 Previous Homepage

5. Michael Barnett – January 2012 5 5 Tabs lead to much more

6. Michael Barnett – January 2012 6 6 Newly Revised Homepage

7. Michael Barnett – January 2012 7 7 Plain English article In collaboration with Physics Groups, and with guidance and assistance from management

8. Michael Barnett – January 2012 8 8 Plain English article In collaboration with Physics Groups, and with guidance and assistance from management Your help is needed. Is a new paper newsworthy?

9. Michael Barnett – January 2012 9 9 ATLAS News Page

10. Michael Barnett – January 2012 10 Held at AT&T Park (SF Giants baseball stadium) And attended by 21,000 people. LBNL-ATLAS organized a booth. Used panel created by Kyle Cranmer and posters by Louise Skinnari and Lauren Tompkins. Visitors ran the CAMELIA event program of Joao Pequenao.

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16. Michael Barnett – January 2012 16 c.marcelloni Brochures Most brochures are reprinted about twice a year, usually with minor changes and updates.  General brochure  Physics brochure  Technical Challenges brochure  Technology Transfer brochure (spinoffs) The Tech Transfer brochure had a major update this year (2011). This year the Antimatter Booklet was also reprinted.

17. Michael Barnett – January 2012 17 c.marcelloni Tech Transfer Brochure

18. Michael Barnett – January 2012 18 c.marcelloni Planetarium Show 110 million people a year watch planetarium shows. Fundraising (non-ATLAS) nearing completion. From Big Bang to galaxies to underground searches to the LHC.

19. Michael Barnett – January 2012 19 c.marcelloni Team includes  Academy Award-winning actress as narrator  Scriptwriter who has won a Peabody and an Emmy  Famous band member as composer  Nobel Prize-winning cosmologists  Experts from seven planetariums Planetarium Show

20. Michael Barnett – January 2012 20 ATLAS Videos (86 total)

21. Michael Barnett – January 2012 21 ATLAS on YouTube YouTube.com/TheATLASExperiment 38 videos (of 86 total). Top one has 134,000 viewings. Total is 760,000 viewings. 11 clips were rated* as 5 stars (highest) *YouTube no longer ranks videos

22. Michael Barnett – January 2012 22 Comments: Very awesome channel… Cheers!!! Wow I love your channel!! It’s awesome! Buen canal. So cool!! Great channel. …wow!!! Keep up the hard work. Thanks for the video and all the labour you guys are doing. Greetings from Mexico.

23. Michael Barnett – January 2012 23 I have been an ATLAS outreach coordinator for 16 years. It has been a great adventure, and I look forward to the outreach that follows discoveries. I will continue to do outreach for ATLAS without being a coordinator. My best wishes to Steve Goldfarb and Christine Kourkoumelis or Laurent Chevalier.