1. Teen Entrepreneur Project 13 Three (3) Panel Brochure Mr. Sherpinsky Council Rock School District

2. Goals-Questions-Topics.  What is a brochure?  What elements are included in a well-designed brochure?  What are some design tips and guidelines for designing a three- panel brochure?  Why is it important to sketch several brochure designs on paper before creating it on a computer?  Why is it important for a brochure’s design to be similar to other documents within a business?

3. What’s in a Brochure? Brochures let you showcase your business—your products or services and your purpose A well-designed marketing plan can help you raise awareness of your business, attract more customers and boost sales.

4. What elements are included in a well- designed brochure? Company description Company contact information Interesting pictures related to business and services About us section What we do… What we offer… Who we are… Pricing list or list of products/services Discount Coupon or incentive to use company Owner information and picture

5. What are some design tips and guidelines for designing a three-panel brochure? DO Focus Your Goals. DO Identify Your Target Audience. DO Be Selective about Colors. DO Write a Meaningful Headline. DO Provide Valuable Contact Info. DO Include a Call to Action. DO Select High-Quality Graphics. DON’T Be Too Wordy. DON’T Get Too Technical. DON’T Combine Too Many Fonts. DON’T Be Hard to Follow.

6. Why is it important to sketch designs on paper before creating it on a computer? Catch mistakes early! Note the mechanical side of making a brochure!

7. Why is it important for a brochure’s design to be similar to other documents within a business? Human fear of change and unknown Consistency breeds comfort and confidence Why reinvent the wheel? Carry your theme, logo, and tagline across all platforms Why work harder than necessary?