1. Closing the Gap: How Scientists Can Connect with the Public Aaron Huertas Press Secretary Union of Concerned Scientists Brenda Ekwurzel Climate Scientist, Assistant Director of Climate Research and Analysis Union of Concerned Scientists

4. Helping the Public Understand Science

6. The public has our trust – it is our job to be heard accurately

7. Senate Briefing Senator asks, “What do you mean by ‘anthropogenic’?” Committee Chair: “You have to talk to us, not your peers."

8. Your knowledge is too important to be shared only with your colleagues.

9. to make the complex easy to understand. -P. LaRocque (Dallas Morning News) “One hallmark of intellect is the ability to simplify, Anyone can be unclear.”

11. Bridging: Acknowledge and Redirect I haven’t seen that study, but what I can tell you is… What’s really important to remember is…

13. Help People See How Science Helps Them

19. Help People Understand Why They Should Pay Attention

23. What is NOAA?

24. What’s Your Brand?

26. What’s Your Story?

27. ucsusa.org/action/ ucsusa.org/sciencenetwork/ twitter.com/ucsusa Resources