1. Final Project Presentation TlaKOAche Camp Website

2. Table of Contents Competition Analysis Competition Analysis Target Market Assessment Target Market Assessment Design Explanation Design Explanation Design Validation Design Validation Website plan elements Website plan elements

3. Website’s Purpose Online Brochure Online Brochure Inform customers about the services, installations, and recreational activities Inform customers about the services, installations, and recreational activities Allow visitors to easily contact the campground administrators Allow visitors to easily contact the campground administrators Informative Informative

4. Target Market Audience Teachers – will gradually change, marketing efforts Teachers – will gradually change, marketing efforts Some high school and college students Some high school and college students 80% dialup 20% Broadband 80% dialup 20% Broadband Need for information, and to create a link between the company’s mission and the website Need for information, and to create a link between the company’s mission and the website

5. Competitor Analysis Camohmila. http://www.ymca.org.mx/paginas/camohmila.html Camohmila. http://www.ymca.org.mx/paginas/camohmila.html http://www.ymca.org.mx/paginas/camohmila.html Picocanoa. http://www.mexview.com/rio/picocanoafin1.shtml Picocanoa. http://www.mexview.com/rio/picocanoafin1.shtml http://www.mexview.com/rio/picocanoafin1.shtml Pipiol. http://nueve.com.mx/pipiol/home.html Pipiol. http://nueve.com.mx/pipiol/home.html http://nueve.com.mx/pipiol/home.html

6. Website Design Colors Colors Navigation bar Navigation bar Attractiveness, Immediacy, Information, Freshness Attractiveness, Immediacy, Information, Freshness Webstructure-Easy navigation Webstructure-Easy navigation Progress Bar Progress Bar

7. Testing and Marketing One test so far. Objectives for each tester. One test so far. Objectives for each tester. Gisol.com - Host Gisol.com - Host Megalists. http://www.search-engines-megalist.com Megalists. http://www.search-engines-megalist.com http://www.search-engines-megalist.com Addme.com 1500 search engines and classifieds Addme.com 1500 search engines and classifieds

8. Future Plans Images Images More testing More testing