1. Red Bull Affects Behavior BA492 Nic Jenkins Kahui Kim

2. Red Bull Logo Affects Behavior Study shows Red Bull imagery alone can affect behavior  Participants played car racing game. Same car used w/ 5 different logos (Red Bull, Coca-Cola, Guinness, Tropicana, unbranded)  When using the Red Bull car, participants drove faster, more reckless and more risky.

3. Red Bull Marketing Sponsorship  Sponsors top athletes from extreme/alternative sports Event Creation  New Years NewYears  X Fighters  Red Bull Rampage Red Bull Rampage

4. Red Bull Marketing cont. Sport Creation  Flugtag Flugtag  Air Race Marketing represents a “on the edge” or “push your limits” lifestyle

5. Generation Y Directly targets generation Y  Less parental influence  Go to Church less  Seeks expression through brands Less concerned w/ product. More concerned w/ what the brand is doing.

6. Red Bull Logo Affects Behavior Red Bull is so successful pushing imagery that its logo alone can affect a consumer's behavior What do you think about Red Bull? Is it a brand that pushes limits or just a product that makes an OK chaser?

7. References http://www.youtube.com/watch?v=3Z_ze2XF9v Q&feature=relmfu http://www.youtube.com/watch?v=3Z_ze2XF9v Q&feature=relmfu http://www.businessinsider.com/red-bulls-logo- is-enough-to-affect-consumer-behavior-study- shows-2011-2 http://www.businessinsider.com/red-bulls-logo- is-enough-to-affect-consumer-behavior-study- shows-2011-2 http://www.youtube.com/watch?v=L5N7R9Wbe _E http://www.youtube.com/watch?v=L5N7R9Wbe _E http://www.youtube.com/watch?v=DwTkaLD- rPU http://www.youtube.com/watch?v=DwTkaLD- rPU