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Published byAshley York Modified over 9 years ago
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Dementia Awareness Campaign Making Edinburgh Dementia Friendly
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Campaign aims Increasing public understanding of dementia Encouraging people to get a diagnosis as early as possible Signposting information Challenging stigma
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Audiences People whose lives are affected by dementia Members of the public and local community (businesses, community groups) Stakeholders and influencers (service providers, practitioners, politicians, media)
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Media Advertising on radio, poster sites, buses Poster, leaflets, beermats Social media, websites Press Sector publications and enewsletters Events
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Campaign approach Strong visual images ‘Making Edinburgh dementia friendly’ banner
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Two year campaign Phase 1: Focus on knowledge and awareness Recognising the signs of dementia and getting checked out Phase 2: Focus on attitudes and behaviour Challenging stigma and gaining acceptance Mini campaigns: support after diagnosis, power of attorney
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What is a dementia friendly city? A place: –in which it is possible for the greatest number of people with dementia to live a good life, independently as possible and to continue to be part of their community –where they are met with understanding and given support where necessary.
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What would you do to make Edinburgh more dementia friendly ?
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